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Broker Insights
Hoby Hanna Just Said Out Loud What Many Brokers Have Been Thinking for Years
Howard “Hoby” Hanna IV’s essay, “The MLS Is Not a Product. It’s Infrastructure,” taps directly into one of the most important debates in organized real estate today. This analysis explores the growing tension surrounding MLS governance, listing distribution, AI, broker control, and the future of cooperative real estate infrastructure.
The Build, Buy, Partner Question Just Got Answered. Watch the Webinar and Learn About the Keller Williams Lone Wolf Launch
Bottom line: Keller Williams just embedded Lone Wolf's Transact platform directly inside Command, and the announcement matters far beyond the KW agent base. It is a working blueprint for how the largest brokerages and franchises in North America will resolve the build, buy, partner question over the next 36 months. Every CEO and board member running an organized real estate organization should spend an hour with the recording. I moderated the webinar last week with David Voorhees, who leads Keller Williams Labs, and Kyle Hunter, the Lone Wolf executive who owns the partnership on the vendor side. The conversation was unusually candid. What follows is why broker-owners, MLS executives, and franchise leaders should put the recording on their calendar and what they will take away when they do.
Is Selling Your MLS the Only Option? Think Again.
Across the country, while some MLSs are exploring mergers or outright asset sales in response to consolidation pressure, technology costs, and uncertainty about the future, other MLS leaders are leaning in. They are modernizing operations, strengthening broker relationships, mitigating risk, and increasing the value of the most important asset they control: their data.
MLS and Association Best Practices
Hoby Hanna Just Said Out Loud What Many Brokers Have Been Thinking for Years
Howard “Hoby” Hanna IV’s essay, “The MLS Is Not a Product. It’s Infrastructure,” taps directly into one of the most important debates in organized real estate today. This analysis explores the growing tension surrounding MLS governance, listing distribution, AI, broker control, and the future of cooperative real estate infrastructure.
Do Not Display on Internet
The future MLS may no longer assume every listing belongs on the internet by default. As AI systems consume and monetize real estate data, brokers and MLSs are beginning to rethink listing permissions, syndication rights, and data sovereignty.
Before We Burn Down the MLS and the Industry With it, Can We Please Stop Fighting and Start Solving?
Are MLSs perfect? Absolutely not. Do some MLSs overstep their role and try to orchestrate how properties are sold instead of supporting the brokers and agents who actually have the legal relationship with the client? Yes. Do some MLSs need to listen more carefully to their brokers and evolve faster? Without question. But the idea that the MLS is somehow the villain in modern real estate is not only wrong, it is dangerous.
Real Estate Technology Trends
Advancing Consumer-First Home Search: C.R.E.B. Partners with Broker Public Portal and Brings MetroList Listings to Cribio
California Real Estate Brokers, Inc. has partnered with Broker Public Portal and invested as a Unit Holder, bringing MetroList listings to Cribio and strengthening an industry-owned, consumer-first home search experience focused on transparency, accuracy, and broker connection.
The Build, Buy, Partner Question Just Got Answered. Watch the Webinar and Learn About the Keller Williams Lone Wolf Launch
Bottom line: Keller Williams just embedded Lone Wolf's Transact platform directly inside Command, and the announcement matters far beyond the KW agent base. It is a working blueprint for how the largest brokerages and franchises in North America will resolve the build, buy, partner question over the next 36 months. Every CEO and board member running an organized real estate organization should spend an hour with the recording. I moderated the webinar last week with David Voorhees, who leads Keller Williams Labs, and Kyle Hunter, the Lone Wolf executive who owns the partnership on the vendor side. The conversation was unusually candid. What follows is why broker-owners, MLS executives, and franchise leaders should put the recording on their calendar and what they will take away when they do.
Rechat Sees What Others Missed: The Brokerage as a Complete Business
Rechat’s new Service Network transforms how brokerages deliver ancillary services by embedding them directly into agent workflows. This innovation bridges the execution gap, helping firms drive consistency, improve client experience, and unlock new revenue opportunities.
Strategic Planning and Research
Why Are So Many Great Association Executives Getting Fired? Part 2: The Failure Happens Before They’re Even Hired
About a year has gone by since my last article about why great Association Executives are getting fired and the landscape hasn’t improved much so I’m back at it. My observation is that many Association Executive failures don’t start with the CEO. They start with a board that never defined what success actually looks like. Six, twelve, or eighteen months later, everyone is frustrated. The board says the CEO “isn’t the right fit.” The CEO feels blindsided.. Confidence erodes. Staff morale drops. And another talented executive exits the industry wondering what just happened, sometimes after a very expensive lawsuit.
Hello MLS – The future CMA is here, and it is no longer a report
The paper outlines how today’s CMA falls short, why AI is the catalyst for a complete rebuild, and how the industry can construct the next generation of pricing tools from the ground up.
Why FSBO sellers lose money and why MLSs should share this research
FSBO sellers often underestimate the time, risk, and complexity involved. When things go wrong, they usually lose far more than the commission they intended to save. The research makes this clear, and MLSs are in a strong position to amplify that message to the industry.