Mobile access to real estate information by both professional real estate agents and consumers is critical, but with few exceptions the real estate technology industry serving our professionals has been slow to react to these mobile needs. We still have MLS products that require you to use Microsoft Internet Explorer to access them and there are still MLSs that don’t have great solutions for using an iPad on the MLS. – Download White Paper Here
This white paper looks at where we are today with mobile technology in our MLS industry and hopefully sheds some light on where things are going. There is good news! Development of mobile products for professional and consumer access is accelerating and exciting capabilities are beginning to surface on both levels. You will hear terms like mobile web, responsive design and native apps and it is important to understand what these terms and approaches mean as you consider choices for your MLS or brokerage.
Providing great mobile access for agents and consumers is a “must have” not a “nice to have”! Organized real estate needs to have cutting edge mobile solutions for agents, brokers and consumers today. In a few short years, mobile access will be the only access that anyone uses and we need to make sure our real estate professionals are the ones providing the very best mobile access available. Our industry has a distinct advantage to do this because we are the source of the most complete and accurate real estate data that exists anywhere. The key is providing outstanding mobile products at the professional and consumer level and then getting the word out! Download White Paper Here