Many Associations and MLSs today are looking at ways to offset the membership losses of the past few years by generating new revenue other than membership dues. While generating non-dues revenue is a noteworthy and sound objective, it’s a lot harder than it looks.
While I was at Fisher-Price, I launched the company’s first ever eCommerce program. Since then I have worked with several companies in many business sectors launching their own eCommerce programs. While the Fisher-Price eCommerce division is now one of the most profitable divisions of the company, it did not come without gaining a few bumps and bruises along the way. Bottomline – eCommerce is a LOT harder than it looks.
WAV Group would like to share its year of learning about online stores with you. We have scheduled a webinar for October 30th at 1:00 pm EST, 10:00 am Pacific time to help educate MLSs and Brokers about a path to a profitable eCommerce effort. To register for the webinar, click here!
During the session, we will walk you through many of the elements that need to be considered when trying to find ways to generate non-dues revenue. We will talk to you about what types of products you might want to consider, pricing options as well as best practices to effectively merchandise and promote an online store. The session will also cover methods about how to define each of your customer segments – finding who are the most likely to buy products from their MLS as well as other research methods for identifying a winning combination of products and promotions.
The session will also provide a brief overview of the eCommerce options available for Associations and MLSs today.
We look forward to your attendance at this FREE educational session. To register for the webinar, click here!
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