I have always been a fan of HGTV’s strategy to marry their television audience and content with property search. I do not watch TV much, but I do tune into HGTV from time to time and have run some analysis on the comprehensiveness of the listing data on their site. From our point of view, HGTV did not go far enough to put timely calls to action into programming to drive the television audience to search for homes on their property search portal. This is my opinion, not grounded in any facts.
Suffice it to say that Zillow is going to get another bump in traffic, and as HGTV suggests in the press release – they will have a better search solution. Sounds like a great win for both companies, consumers, and brokers who syndicate to Zillow.
Here is the full press release:
Zillow to Power For-Sale and For-Rent Listings on HGTV’s FrontDoor (via PR Newswire)
Partnership Will Allow Real Estate Agents to Easily Market Listings Across Four Leading U.S. Real Estate Sites SEATTLE and KNOXVILLE, Tenn., Feb. 8, 2013 /PRNewswire/ — Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, today announced that HGTV®’s FrontDoor™ is joining…