First-time home buyers are necessary for a healthy housing market, but their needs and behaviors have changed. This group is doing more research in advance of working with an agent, and it’s no surprise that their research is happening online. In fact, real estate related searches on Google.com have grown more than 200 percent over the past four years, with frequently searched terms like FHA loan, home grants and homebuyer assistance.
Are your MLS core services prepared to serve these buyers?
Join MLS leaders John Mosey of NorthstarMLS and Merri Jo Cowen of My Florida Regional MLS for a discussion about the most critical home purchase considerations for homebuyers and how public service apps can be integrated to reach your community in a more impactful way.
We will be covering the following topics:
- Investigate core services, public service apps, and how certain ideas break through
- Highlight how information about down payment assistance can be incorporated as a valuable core service for your members
- Help buyers compare options and make a home purchase that’s as affordable and successful as possible