Top 5 Articles of the weekDoes Your Website Capture Leads or Let Them Get Away?

Getting visitors to your site is only half the battle of online advertising. If your website does not convert even the highest quality visitors to leads, your online lead generation efforts are doomed to failure. Your website needs to both engage your visitors with the information they are looking for and ask for their contact information so you can reach out and turn them into clients. LearnMoreButton

5 Reasons to Use a Virtual Tour

In conversation with Tim Denbo of VirtualTourCafe, we asked a simple question: “Why should agents create a virtual tour for heir listings?” Tim obliged with a compelling list of substantive reasons. If you’re not using a virtual tour solution, here are five reasons you may want to reconsider.


PPC – Overlooked and Underrated

When you talk to real estate professionals or business owners who have been unsuccessful with PPC, they usually say something like “it cost a lot of money and I didn’t have good results or generate leads.” They’re not inaccurate, just uneducated in how to do PPC right, and one other very important bit of information. They’re not aware of Google’s Ad Quality Scoring and how it changes everything.


E-Marketing 101

If you asked agents a decade or so ago, most would likely say e-marketing meant somehow placing your listing on a silly thing called the Internet. Just five short years ago, many agents wouldn’t know what a text message was. Yet now, we can’t imagine leaving the house without our smartphone.


Checklist: Are You Using These Tools for Customer Service?

Our business is all about referrals, and gaining referrals is all about providing optimal customer service. I’ve talked to David Lester of Sequent Systems, an efficiency expert of sorts to get his top tools for customer service – and I’ve compiled them into a checklist so you can see how well your practice measures up.