Helps agents monitor, compare listing performance on real estate websites

Maitland, Fla. – September 23, 2015 – My Florida Regional MLS, Florida’s largest Multiple Listing Service (MLS), has become the first MLS in Florida to allow its agents and brokers to monitor and compare how their property listings are performing on real estate websites in real time across the Internet, helping agents to monitor their success and strengthen their marketing efforts for sellers.

My Florida Regional MLS now provides ListTrac, known as the “Google Analytics for Listings,” to its 40,000+ member real estate agents and brokers in the 14 central and southwest Florida counties it serves.

“For the first time, real estate professionals in Florida will have a complete and unbiased view of how their listings are merri-jo-cowenperforming online across IDX and other consumer-facing websites,” said Merri Jo Cowen, Chief Executive Officer of My Florida Regional MLS. “Understanding that real estate website X helps them sell more homes than real estate website Z will make the marketing of their property listings more effective, and that benefits both home sellers and homebuyers,” she added.

My Florida Regional MLS customers will be able to monitor how many leads each real estate website provides as well as unique users, total views, the number of properties shared with others, the duration of visitors on each site, and more – consolidated all into a single dashboard. ListTrac also provides agents with the ability to see data in “real time” with heat map technology, visually showing on a map where homebuyers viewing each website are located.

mflmls logoAgents will be able to automatically send their sellers a weekly “Seller’s Report.” For the first time, this Seller’s Report will show clients — in a consolidated format — the tremendous amount of buyer engagement their listings are getting both inside the MLS system and on every other website that displays MLS property information, including portals, agent websites and brokerage websites.

“By providing data intelligence with consolidated reporting, My Florida Regional MLS customers can improve their marketing plans because they can see what is working and what is not,” said Trent Gardner, CEO of ListTrac. “Agents and brokers no longer need to rely on the self-reporting of metrics or faulty data that is difficult to understand and nearly impossible to compare,” added Gardner. “Unbiased information delivered in real time on one dashboard is what agents have told us they want, and that is what ListTrac is providing: Accuracy and transparency for real estate listings performance online.”

With the addition of My Florida Regional MLS, ListTrac today monitors 800,000 on-market property listings throughout the U.S. Over tListTracLogo he last 30 days, ListTrac monitored more than 40 million listing views across the web. Its explosive growth has made it the industry’s fastest growing provider of real estate data technology to MLS firms.

ListTrac is attractive to an MLS because agents can now show sellers the tremendous amount of buyer engagement that is happening inside the MLS system and through all of IDX and VOW solutions that real estate agents and brokers use.

About My Florida Regional MLS 
Headquartered in Maitland, FL, My Florida Regional MLS (MFRMLS) is Florida’s largest multiple listing service (MLS) company with over 40,000 members in 14 central and southwest Florida counties. Owned by 14 shareholder Realtor® boards, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry. To complement its core residential offerings, MFRMLS operates a commercial information exchange called My Florida Commercial Real Estate, located at MFRMLS also operates the consumer home and property search website For more information, please visit