Roswell, GA, August 28, 2018 – RE/MAX of Texas in concert with MooveGuru™ launched a new customer for life program available to over 5400 RE/MAX of Texas agents. Under the new program, agents may invite home buyers and sellers to save up to 15% or more on moving expenses and home ownership-related expenses though the partnership with MooveGuru.
Spearheading the new service launch is Dana Tuggle, Regional Vice President of RE/MAX of Texas, a subsidiary of RE/MAX, LLC. “I am ever vigilant in my quest to discover ways that the RE/MAX brand can deliver additional value to our franchise owners, our sales executives, and over 82,000 customers that we serve each year,” says Tuggle. “It is an awesome prospect to imagine that this program has the opportunity to save Texans over $129M ($10,500 per customer at 15% average savings) on their moving expenses.” The MooveGuru program begins when RE/MAX agents invite their clients during the preclosing process. It stays connected to the customer throughout the process and years after the transaction.
“One of the key features of MooveGuru is the incorporation of national, regional, and local service providers,” says Tuggle. MooveGuru has national partners like Home Depot, PODS and others, and they have added RE/MAX of Texas regional partners like Reliant Energy as well as local companies that our franchise firms and agents rely upon to deliver services to clients. “Given the size of our organization and the volume of consumers we serve, these partners are eager to extend valuable discounts to our customers.”
“For RE/MAX of Texas, the MooveGuru program was first rolled out to the office owners,” says Jonathan Peterson of MooveGuru. Peterson and their team attended regional events and held one-on-one meetings with RE/MAX franchise owners to explain the program and manage the launch in their office to their agents. Peterson explains that a big part of achieving success is the inclusion of local service providers and creating a frictionless onboarding process for agents and their clients. MooveGuru works in the local market to onboard the service providers that the offices choose. Moreover, MooveGuru supports dozens of integrations with the technology tools that are used across the industry to manage customer transactions. In the case of RE/MAX of Texas, the key integrations include Back Agent, DocuSign, Dotloop, SkySlope, and zipLogix™.
In the second phase of the MooveGuru launch, Tuggle has designed continuation programs that will drive the value of the service to the office owners, agents, and consumers. “We would like to develop a consumer campaign that informs the consumer about the savings they get when choosing a RE/MAX of Texas agent,” says Tuggle. “Also, in the works are integrations into the new agent onboarding programs, the recruiting process, and our agent education programs.” For a program like this to reach its potential, Tuggle believes that it needs to be integrated into all of the touchpoints for both the agents and their customers.
Roswell, GA based MooveGuru – In 2016, MooveGuru Inc. launched a free mover engagement program to real estate agents and brokers with the idea to connect home buyers and sellers to savings on moving services. Using just-in-time delivery through artificial intelligence algorithms, MooveGuru Inc. ensures consumers receive agent-branded savings from national and local retailers as they step through the moving process. Today, more than 120,000 agents are connected to the platform.
About the RE/MAX of Texas
RE/MAX of Texas is a subsidiary of RE/MAX, LLC and RE/MAX Holdings (NYSE: RMAX). The RE/MAX Network includes more than 120,000 agents in more than 100 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Mortgage, a ground-breaking mortgage franchisor, in 2016 and acquired booj, a real estate technology company, in 2018. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.
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