It seems that the number of top brokerage lists is getting cluttered. REAL Trends has its perennial 500 Top Brokerage list, and they have always been the gold standard of top brokerage and agent lists with the most reliable data. Then last year and again this year T3 Sixty came out with its Mega 1000 list, which they recently released their second one.
But as a business consultant, to me, the clear winner in terms of practical value is the work that RISMedia does with its annual Power Broker Report. Let’s face it: the RISMedia Power Broker Report is the industry’s favorite. And with good reason.
First, the list is the granddaddy of them all. This is the 31st straight year RISMedia has been publishing their Power Broker Report. The Top 1000 list appears to me to be the most comprehensive and I have always found it incredibly accurate. It is the one list I turn to all year long and the ones my clients ask me about most. And for RISMedia clients, they get even more information from the Power Broker survey with additional insight into each listed brokerage and its management team.
Second, the Power Broker Report is just one component. RISMedia taps into its Power Broker resources and presents a Power Broker Forum. It is one of the best brokerage-led workshops at the National Association of REALTORS annual fall meeting. I have attended these Power Broker Forums almost every year for the more than a decade. Each Power Broker panel is stacked with thought leaders, and the conversation always delivers some of the most valuable takeaways at any NAR session.
Third, in addition to the Forum, RISMedia hosts in the evening at the NAR conference a Power Broker Reception and Dinner. By attending, I have had the opportunity to meet top leaders of brokerages who you never see at any other event. It is the “Who’s Who” of the brokerage and franchise industry that turn out for these events.
Fourth, RISMedia leverages the research from their annual Power Broker survey to share the findings in a series of articles that dig into not only how the rankings have changed year-to-year and what that means to the industry, but also RISMedia delves into what makes the Top firms successful. These best practices articles are another differentiator that makes the RISMedia Power Broker Report so anticipated and studied.
Here are a few examples that followed the release of this year’s report:
- RISMedia’s 31st Annual Power Broker Report: HomeServices Now No. 1 in Transactions
- RISMedia’s 2019 Power Broker Report: Pressing Pause, Finding Balance
- Power Brokers: Lack of Listings Remains Troublesome, but Another Concern Is Emerging
- Power Brokers: As Competition Heats Up, Dollars Go to Growth
- Power Brokers: Training to Win
- Power Brokers: Culture-Forward and Leading With Support
- Power Brokers: Allaying Fears and Navigating the New Tax Territory
- Power Brokers: Committing to Technology, Not Tunnel Vision
Then final plus in all of this is the team at RISMedia, led by John Featherston, CEO and publisher and Darryl MacPherson, Executive Vice President. It would be hard to find two more media leaders who are more passionate about real estate brokerages and franchises. Their entire team is top-notch, which explains the longevity of the company and its Power Broker report.
The report is so successful that it is now sponsored. A shout out goes to American Home Shield, Homes.com, HSA Home Warranty, Leading Real Estate Companies of the World® and Pillar To Post Home Inspectors for underwriting this vital research.
You can see their new interactive online directory here.