Today Homesnap released the most advanced generation of its home search platform. This massive update, called the “All-New Homesnap Pro,” is fueled by an ongoing reinvestment from Broker Public Portal, the industry-led initiative powered by Homesnap’s technology. Featuring a unique “Likelihood to List” score, Homesnap Pro takes a big leap forward by using predictive analytics and data science.
For agents, using this bellwether tool could mean an end to “spray and pray” marketing: sending out thousands of mailers hoping to hit someone who might be ready to sell. Instead, with the new “Off-Market Marketplace” now built into Homesnap Pro, and advanced machine learning algorithm helps agents to cherry-pick those most likely to make a move.
New deep, rich data is fully integrated with search – from public records to mortgage data – and that means agents won’t ever have to worry about a consumer knowing more about a property than they do. The All-New Homesnap Pro boasts “over 500 data sources on a single platform — more than any other mobile solution in residential real estate.”
Agents, brokers, and MLSs asked, and Homesnap listened. The new release adds the availability of real-time MLS Data integration that delivers saved searches, listing carts, and contact synchronization. Combined with search filters that can identify only those properties with specific parking needs or ones with a pool or basement, the All-New Homesnap is delivering on providing Next-level search.
There’s a lot more packed into this latest release of the All-New Homesnap Pro. Another standout feature – Building Pages – help agents demonstrate that they are the hyperlocal expert. An agent can filter a search to show every unit in a condo complex, showing both listings and off-market units. Drilling down deeper, agents can see the history of every property: current and prior owners as well as past public listings.
At its core, the technology that powers the Broker Pubic Portal still delivers its most essential and market-defining feature. Homesnap still connects agents with consumers to provide the most accurate, timely, and extensive information – directly from the MLS — to help buyers and sellers make the best decisions.
Homesnap CEO John Mazur summed it up best: “With this latest generation of Homesnap Pro, we continue to give our users resources to better attract and serve their clients.”
Join this webinar to learn more about Homesnap pro’s new features. Hear from Tom Hosack, President/CEO of Berkshire Hathaway HomeServices, The Preferred Realty Northwood Realty Services and Bill Kauffman, the Director of Development for Homesnap, as they explore and explain the six core areas of Homesnap Pro to provide agents and customers have a better experience. Visit the registration page for more details!
Here’s the complete news release issued today from Homesnap:
Introducing All-New Homesnap Pro
A new generation of Homesnap, the industry’s most comprehensive and widely adopted real estate search and productivity platform
BETHESDA, Md., Feb. 10, 2020 — Homesnap, the market-leading national home search platform that provides real-time MLS data to consumers and a mobile productivity tool for agents, today introduced All-New Homesnap Pro, the newest and most advanced generation of its home search platform.
All-New Homesnap Pro Features
All-New Homesnap Pro features a simple, user-friendly interface that empowers agents to dominate their market with extensive property information and the ability to identify potential sellers and homes before the competition. This advanced generation of Homesnap provides real estate professionals with over 500 data sources on a single platform — more than any other mobile solution in residential real estate.
Homesnap conducted extensive research over three years to learn exactly which features real estate agents want and need in order to grow their businesses and operate more efficiently and successfully. This feedback is at the heart of the All-New Homesnap Pro technology.
“We listened to our agents and discovered that the most requested features for a real estate app are tools that give agents comprehensive property and homeowner information and ways to identify potential sellers,” said John Mazur, CEO of Homesnap. “With this latest generation of Homesnap Pro, we continue to give our users resources to better attract and serve their clients.”
Free to all Homesnap Pro agents, All-New Homesnap features include:
- Off-Market Marketplace, a new feature that uses a cutting-edge machine-learning algorithm to identify potential sellers and display them on heatmaps.
- Real-Time MLS Data Integrations that sync contacts, saved searches and listing carts to give a fuller picture of properties.
- Advanced Search Filters that allow agents to find homes that meet their clients’ specific criteria like parking needs, or homes with a basement, pool, or particular appliances.
- Improved Building Pages that provide better organized and more personalized information to users about residential buildings in their market, including the ability to browse units that match search criteria or search by individual unit numbers.
The new Off-Market Marketplace uses machine learning to assign homes a Likelihood To List score, allowing agents to identify potential sellers or properties in their market that match their buyers’ search criteria before they go on the market. Likelihood To List scores are presented in color-coded heatmaps that give agents the ability to visualize a wealth of property information through their filtered searches.
“One of All-New Homesnap Pro’s new features — Off-Market Marketplace — is an advanced adaptation of machine learning,” said Lou Mintzer, Homesnap CPO. “90% of sellers select the first agent they talk to. We built a feature that uses a predictive algorithm that leverages AI to find patterns across disparate data sources to determine which homes will likely go on the market in the next year. Homesnap Pro agents can identify potential sellers before they’ve started the selling process, putting them one step ahead of the competition.”
The features included in All-New Homesnap Pro are available on iOS and Android devices to Homesnap Pro agents and are included as part of their MLS membership benefits at no additional charge. Throughout 2020, Homesnap will continue to roll out additional features and tools that help agents provide better client service and connect with prospects in real, tangible ways. For more information, visit www.homesnap.com.
With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from over 200 MLSs to empower millions of consumers each month with a superior home search experience, while providing over one million U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com.