Read about BeachesMLS: the 13th largest MLS in America, MLS of Broward, Palm Beaches, & St. Lucie Realtors®, has officially rebranded.

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ll press release below!

New Wave of Realtors®

beachesMLS logoMarch 9, 2020 (West Palm Beach, Florida) — It’s an exciting, new chapter for BeachesMLS! The MLS of Broward, Palm Beaches, & St. Lucie Realtors® has officially rebranded. The new logo has a modern and coastal-driven look appealing to the vibrant South Florida lifestyle. BeachesMLS has experienced many consolidations during their long journey that has led them to become the thirteenth largest MLS in the nation with 36,000 subscribers. The MLS powerhouse has launched a growing movement in the industry to equip Realtors® with a more substantial market presence and a streamlined MLS. Primarily serving Southeast Florida with $28 billion in robust listing data, and the rebrand is paving the way for a new phase.

“We are redefining the MLS experience for our subscribers. We know that being innovative in this ever-changing real estate industry ensures we remain relevant strong partners for our subscribers well into the future,” said Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS.

BeachesMLS was founded in 2013 and has grown significantly over a mere seven years due in part to their recent alliances; the merging of Realtors® Association of the Palm Beaches, Realtors® Association of St. Lucie, Greater Fort Lauderdale Realtors®, and South Broward Board of Realtors®. Through each merger, the amount of MLS subscribers rose, as well as new benefits and cutting-edge ways to maximize their services.

One of the benefits that make BeachesMLS so unique is they offer subscribers “front end of choice” for their MLS — giving the Subscriber the ability to choose between two premier systems; Matrix or Flexmls. BeachesMLS has 27 Task Forces, Committees, and a Board of Directors that focuses on specific MLS related topics that are critical to the real estate profession. Their Leadership Team consists of qualified Realtors®, who devote their time to ensuring that BeachesMLS provides first in class products, tools and resources. They monitor changes within the industry that help the MLS adapt to the market and local subscriber needs.

“Who knows the MLS and the market better than Realtors®? We want our MLS to be in sync with the market and adapt to the latest breakthroughs in real estate technology. By having a group of Realtors® who genuinely want to improve the MLS, we’re able to think outside the box and take our services to the next level,” said Jarrod Lowe, President of Broward, Palm Beaches & St. Lucie Realtors®.

Throughout the years, BeachesMLS has added new benefits, such as TransactionDesk (Free E-Sign/Transaction Management), New Home Source Professional, ShowingTime, RateMyAgent, and more. BeachesMLS is also placing their pulse in the global community leveraging partnerships with Brazil’s Association of Realtors® (COFECI). BeachesMLS is attracting partnerships that will pave the way for greater international exposure in the future.

The rebranding of BeachesMLS and their ability to adapt to the market will help launch the new wave of Realtors® in the growing age of technology. With their groundbreaking benefits and progressive approach, BeachesMLS is bringing their subscribers into the next era of real estate.

Broward, Palm Beaches & St. Lucie Realtors® is the 3rd largest local Realtor® association in the nation, representing 34,000 Realtors®, 36,000 MLS subscribers, and 5 regional boards across South Florida & the Treasure Coast. For more info, or contact

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