For decades, REALTORS® have relied on traditional 9-to-5 office support from their associations. But the modern real estate professional no longer works on a banker’s schedule. They need answers fast, whenever and wherever their business takes them. That’s why the Greater Rochester Association of REALTORS® (GRAR) turned to artificial intelligence.
WAV Group interviewed Jim Yockel, CEO, Greater Rochester Association of REALTORS® to learn more. To download the full interview click HERE.
ARDI, an AI-powered support tool developed by Voiceflip and deployed by GRAR in October 2024. ARDI stands for “Accessible REALTOR® Data Interface,” and it has rapidly become a cornerstone of GRAR’s support model. In just a few months, over 24% of GRAR’s 3,200+ members have used it, logging more than 5,500 interactions. What’s more compelling? A whopping 75% of those interactions now happen outside of office hours.
“Knowing that REALTORS® work anything but a 9-to-5 schedule, we needed to provide support that matched their workflow,” said Jim Yockel, CEO of GRAR. “With ARDI, we can do exactly that.”
Accessible via voice, text, WhatsApp, Facebook Messenger, and even a local customer support number, ARDI gives members the freedom to ask questions in plain language and receive answers instantly. From CE class information and registration to showing instructions and municipal regulations, ARDI is like having a support desk in your pocket.
Even more impressive is its language capability: ARDI supports 25 languages, making GRAR’s support services inclusive, equitable, and responsive.
As a result, not only has ARDI expanded GRAR’s service hours—it’s also redefined what responsive, member-first support looks like in the modern age.
If you would like to download the full interview click HERE.
If you would like to learn more about ARDI, click HERE
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