Who relies more on their brokerage website to generate business opportunities – Franchises or independents? Which type of website performs more effectively? Are franchise brokerages more satisfied with their websites or do independents believe their websites give them an advantage to be more competitive? How powerful are brokerage websites vs. third party portals?
While websites are arguably the oldest online marketing technology, have they outlived their usefulness? Has social media taken over? Is AI going to displace brokerage websites or enhance their effectiveness?
Do brokers believe consumers engage in brokerage websites or do they stick to the national portals? These are all questions posed in WAV Group’s Brokerage Website Effectiveness Survey.
We would love your perspective and point of view on these important questions. You can click HERE to take WAV Group’s 3-minute survey.
If brokerage websites are still worth the investment, what type of brokerage benefits most from them? Some argue that national franchise websites are better at generating business opportunities than local sites. And some franchises merge in local website efforts to create an amplification effect. But how do you as a franchise broker feel about those national sites and hub and spoke efforts with your local website? How well do the national websites interface with local websites and feed local SEO and leads?
Independent brokerages sometimes worry about the online power of national brands and websites because they have larger budgets. Some national sites boast national social media and even TV ad campaigns.
Others believe that independent brokerages have the advantage of knowing the local market more intimately and enjoying multi-generational local repeat customers. The hometown connection can be a very powerful motivator. The top of mind brand awareness of a local family brand can create a unique online advantage for independents.
As a franchise or independent broker WAV Group would like to get your perspective on these important questions: Do websites still work as a core tool for your brokerage? If so, why. If not, why not?
Can you share your thoughts and ideas with us? Earn a free $10 Starbucks Gift Card for 3 minutes of your time!
Click HERE to get started!
