Brokers and MLS leaders who want a front-row seat to the future of real estate data infrastructure should watch our latest webinar. We covered everything you need to know about MCP (Model Context Protocol) servers – what they are, why MLSs urgently need them, and what it looks like when one is built and running.
This wasn’t a theory session. It was a guided tour of what’s already happening. Watch the MLS MCP webinar below.
Download the MLS MCP whitepaper: Why MLSs Need MCP Servers
Ira Luntz: An industry builder explains why this shift matters for MLS
We were honored to be joined by Ira Luntz, a pioneer whose fingerprints are all over the biggest breakthroughs in MLS data infrastructure over the past 30 years:
- First person to add photos to the MLS and integrate public records into MLS systems (BORIS)
- Architect of the industry’s first data standards for MLS
- Inventor of listing syndication through Listhub
- Executive at Listingbook, Real Estate Digital, and creator of RE Data Vault – the largest licensed data aggregation system in U.S. real estate
Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”
David Gumpper: See the MLS MCP server in action
David Gumpper, who leads technology consulting at WAV Group and is the former CTO of Michael Saunders & Company, demonstrated a live MCP server built specifically for MLS data access. For his demonstration, he used the test server offered by Austin-based UnLock MLS. Many thanks to Unlock and Bridge for making the test server available for this type of MLS service innovation.
It’s not hypothetical. It’s not conceptual. It’s up and running.
This MLS MCP system allows AI tools to connect through a governed interface, pulling property records, listing history, and market context with full audit trails and compliance monitoring. Think of it as a next-generation alternative to IDX feeds – but built for AI, not websites.
David brings deep operational knowledge across brokerage, mortgage, title, commercial, and franchise systems. His experience implementing RESO standards and guiding industry policy made him the right person to lead this build – and now, to show it to the industry.
Three tiers of AI – and why MCP for MLS is Tier 3
Victor Lund walked through the Three Tiers of AI framework we published earlier this year. In short:
- Tier 1: Pro users with ChatGPT, Claude, or other LLMs
- Tier 2: Broker-deployed systems using Retrieval-Augmented Generation (RAG) on documents
- Tier 3: Enterprise-grade AI workflows powered by structured access to live data via an MCP server
MCP for MLS is Tier 3. It’s the highest and most powerful form of AI infrastructure in real estate – and it only works if the data access is governed, structured, and contextual.
What the webinar covers
- What is an MCP server and why does it matter?
- The risks of MCP systems built outside the MLS
- What an MLS-controlled MCP server looks like
- How MCP can improve compliance and reduce IDX overhead
- A roadmap to launch your own server via a pilot program
- The monetization potential of MCP for MLSs
- Live demo of an operational MCP server built by Fluente
Want your own MCP server?
Talk to your MLS vendor first. We believe that this is a core service that every MLS vendor should be offering. If they cannot help you – call us. Through our AI firm Fluente, WAV Group can deliver a fully functional MLS MCP server under MLS control – Your data on your server – complete with compliance rules, access logs, and authentication systems – for an introductory price of $12,000. It’s a great way to start.
We’ve already built one. Now we’re helping MLSs deploy them across the country.
Want to explore next steps?
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