Every agent you want to recruit is already being recruited. Their inbox is full of messages promising better splits, better tech, better culture. A lot of those messages were written by AI, and most of them sound exactly alike.
That’s your opening. Agents don’t pick a brokerage off a feature list. They pick a broker. They want to know who you are, how you run your office, and what it would actually feel like to hang their license with you. Generic content can’t tell them any of that.
AI can, IF you give it something to work with. Ask it for “a recruiting email for experienced agents” and you’ll get the average of every recruiting email ever sent. Give it your voice, your culture, your real stories, and a clear picture of the agent you’re after, and what comes back starts sounding like a broker worth a phone call.
If you want to lean into AI for recruitment assistance, try these eight prompts to find the voice that’s right for you and your brokerage. Copy them, rework them, make them yours.
1. The natural rewrite
Start here with any recruiting piece that’s accurate but stiff. Your careers page is a likely suspect.
PROMPT:
Rewrite the recruiting copy below so it sounds like a broker talking to an agent they’d genuinely like to work with. Keep every fact and the main point. Where the sentence structure feels formulaic, change it. Mix short sentences with longer ones. Don’t add new claims, don’t add a summary at the end, and don’t make it longer than the original.
[paste your text]
Capping the length matters more than it looks. Left alone, AI pads, and padded recruiting copy reads like a sales pitch. Agents have been on the receiving end of enough pitches to tune them out by the second sentence.
2. Casual and conversational
Use this for recruiting emails, LinkedIn messages, and the follow-up you send after meeting an agent at a CE class or across a closing table.
PROMPT:
Make this sound like I’m talking to an agent over coffee about whether my brokerage might be a fit. Use contractions. It’s fine to start a sentence with “And” or “But.” Drop any word a working agent wouldn’t say out loud, like “leverage,” “synergy,” or “best-in-class.” Keep it professional enough that a top producer would take me seriously.
[paste your text]
The top-producer line is your guardrail. Casual doesn’t mean sloppy. Without that limit, AI tends to swing from corporate straight to cheerleader, and the agents you most want to recruit have no patience for either.
3. Remove the AI patterns
This is the workhorse. If you only steal one prompt from this list, take this one.
PROMPT:
Review the recruiting copy below and fix anything that reads as AI-written. Look specifically for:
- Openers like “In today’s competitive market” or “Are you ready to take the next step?”
- Words like elevate, unlock, empower, seamless, game-changer, and cutting-edge
- Recruiting clichés like “a culture that feels like family” or “we invest in your success”
- Lists of three that exist only because three sounds tidy
- “It’s not just a brokerage, it’s a community” constructions
- Em dashes used as a crutch
- A wrap-up paragraph that repeats what was already said
Show me the revised text, then a short list of what you changed and why.
[paste your text]
Give those recruiting clichés extra scrutiny. Every brokerage says it has a family culture, and agents have heard it so many times it no longer registers. If your culture really is different, show them how with something specific. That’s what prompt #6 is for.
Ask for the change list every time. After a few rounds you’ll start catching these patterns in your own drafts before the AI ever sees them.
4. Personal voice
Agents join brokers, not logos. Your recruiting content should sound like the person they’d actually be working for.
PROMPT:
Here are three things I wrote myself: [paste samples]. Study how I write: how long my sentences run, how I open, words I lean on, how direct I am, whether I use humor. Then rewrite the recruiting draft below in that voice. Copy my way of saying things, not my topics. If something in the draft doesn’t sound like me, cut it rather than force it.
[paste your draft]
Pick samples you wrote before AI got involved, and look past the company blog. The note you sent your office after a rough quarter, or the welcome email to your last new hire, usually captures your voice better. That’s the broker a recruit will actually be working with.
5. Simple and clear
The agent reading your recruiting email is busy, a little skeptical, and probably on a phone between showings.
PROMPT:
Simplify this so an experienced agent reading on their phone understands what I’m offering, and why it matters to them, in the first two sentences. Shorten sentences where you can. Swap jargon for plain words, unless it’s a term agents actually use. Split, cap, and desk fee are fine. “Value proposition” and “agent-centric ecosystem” aren’t. Don’t dumb it down.
[paste your text]
Watch the jargon instruction closely. Agents know what a cap is. Explaining it to a 12-year veteran is a quick way to sound like you don’t know who you’re talking to, and AI will do exactly that unless you tell it not to.
6. Storytelling style
An agent will forget your list of benefits by lunch. They’ll remember the agent who was ready to leave the business and had her best year after joining you.
PROMPT:
Rewrite this recruiting piece so it opens with a specific moment instead of a general statement. Use this real example: [describe it: an agent who was ready to quit, a team that grew after joining, a tough deal your support helped save]. Let the point come out of the story rather than announcing it. Don’t invent any details I didn’t give you. If you need something to make the story work, ask me.
[paste your text]
The no-inventing rule is non-negotiable, and it matters more in recruiting than anywhere else. Give AI half a chance and it’ll create an agent named Sarah who closed 47 deals her first year with you. The agents you’re recruiting know your agents. They’ll ask around, and a made-up success story will cost you the recruit. One more thing: ask your agent before you tell their story. Most will say yes, and asking is part of the culture you’re selling.
7. The human editor
This is the most underused move on the list. Stop asking AI to write and ask it to critique.
PROMPT:
Act as a top-producing agent who gets recruited every week and is tired of it. Read my recruiting piece below and tell me honestly where it sounds like every other brokerage, where I’m hedging, which claim you don’t believe, and the one line that would actually get you to reply. Don’t rewrite anything. Just give me notes, and be blunt.
[paste your text]
Casting AI as the skeptical recruit instead of a generic editor changes the feedback a lot. It’s also far better at spotting a flat paragraph than at avoiding one, so let it point. Then fix those spots yourself, or hand them back with your own direction. Either way you’re steering, and that’s what keeps it sounding like you.
8. Final human polish
The last pass before anything goes to a recruit.
PROMPT:
Read this the way a busy agent would, start to finish. Flag any sentence that sounds like a template, any promise that sounds too good to be true, and any spot where the rhythm goes flat. Suggest small fixes only. Don’t restructure. Then tell me the one line you’d cut if I had to cut one.
[paste your text]
Then read it yourself, out loud if you can stand it. If you wouldn’t say a sentence across the desk to the agent you’re recruiting, it doesn’t go out. They’ll meet you eventually, and the email should sound like the person who walks into that meeting.
Putting them to work
For most recruiting pieces, run #3 first, then #4, then #7, and save #8 for last. Pull in the others depending on what you’re writing. A first-touch LinkedIn message gets #2. A careers page or a recruiting video script gets #6.
The more you put into these, the better they get. Keep your voice samples, your real agent stories, and your list of banned phrases somewhere handy and paste them in every time, or save them as standing instructions if your AI tool allows it. Within a few weeks your first drafts land much closer to the finish line, and your time goes to the part only you can do: deciding which agents to go after and what to say to them.
If you want help building recruiting content that sounds like your brokerage instead of everyone else’s, that’s work we do with brokers all the time at WAV Group. Fill out the form to explore our real, personal recruitment services.
