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Broker Insights
Don’t try to sell your brokerage on your own
If you think an exit might be in your future—whether that’s two years away or ten—there are a few disciplines that matter most.
Howard Hanna grows again with acquisition of Coastal Properties
Their model demonstrates that growth and culture can go hand in hand – and that thoughtful expansion creates long-term value for agents, clients, and communities.
What agents really want in a brokerage and what brokers can do about it
Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.
MLS and Association Best Practices
MLS Leaders: The Security Bar Has Been Raised. And It’s About Time
What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.
Stellar MLS partners with Rayse to make agent value visible
By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS.
Pictures Are Required. Floor Plans Should Be Too.
When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.
Real Estate Technology Trends
ATTOM Data’s Vision for AI and MCP Servers: An Interview with Todd Teta
WAV Group recently had the opportunity to sit down with Todd Teta, Chief Product and Technology Officer at ATTOM Data. Todd has spent his career at the intersection of product and technology, with deep roots in real estate, mortgage, and property data. Since joining ATTOM in 2016, he has guided the company’s transformation from RealtyTrac, a foreclosure portal, into one of the industry’s leading pure-play data licensing firms.
LeadingRE brings AccountTECH into its Solutions Group
With the addition of AccountTECH, LeadingRE firms gain access to a solution that simplifies complexity while opening the door for advanced analytics and AI integrations.
If your broker marketing is spectacular, put it to work recruiting
Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click.
Strategic Planning and Research
Real Estate Agent’s Need to Lead the Natural Disaster Risk Education Process
Our 2025 WAV Group Natural Disaster Homeowner Sentiment Survey makes it clear that the expectation falls squarely on agents. When homeowners were asked who should disclose flood risk, real estate agents came out on top—well ahead of inspectors, appraisers, or local governments.
What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently
We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:
Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”