Reduce your marketing budget AND sell more real estate - Capture leads from all of your marketing programs Wherever I go these days I am asked the all-important question by agents and brokers. What can I do to make the limited marketing dollars I have available much more effective? In order to thrive, REALTORS® need to find breakthrough ways to unleash the power of the localized marketing tools available to them, beyond using the internet. How do you know if your real estate advertising is working? Many "offline" marketing tools like newspaper ads, magazine ads, real estate TV shows and even [...]

  VANCOUVER, British Columbia, March 20, 2008 - Most Home Real Estate Services Inc., a wholly owned subsidiary of Most Home Corp. (OTCBB:MHME) and a leading provider of wireless solutions to the North American real estate industry today announced the launch of Wireless RealtyTM CE (Consumer Edition), an innovative consumer wireless service that enables home buyers to search Multiple Listing System (MLS) information from the convenience of their mobile phone. Wireless Realty CE debuted at MarketLinx’s Tempo Users Group Meeting in Laguna Beach, California on March 18, 2008. The new on-demand mobile service is available to consumer markets through real [...]

SentriLock, provider of lock box products to REALTORS is making a major stir in the lockbox category with their announcement of NXT Wireless lockboxes, as reported by the Cincinnati Enquirer. With expected release this year, Sentrilock will be throwing a lifeline to real estate agents who do not embrace the Palm series of smartphones or eKey required to open the GE Supra lockboxes. By targeting technology that is more widely adopted in the marketplace, Sentrilock looks to grab market share by deploying lockboxes with enhanced usability and access from any computer or wireless device.  “Being cross-platform is clearly going to be an [...]

2008-03-10 Jessica Swesey of Inman TV and Editor of Inman News interviewed Bob Hale of the Houston Association of Realtors. In this interview, Mr. Hale outlines the upcoming release of the WAV Group Whitepaper on MLS Public Facing Websites.

Yes, that is right!  REALTORS who look around can get some high quality technology for Free. But is free really Free? One of the more successful business models on the Internet today is making money by giving things away.  Much in the same way that Newspapers and Television have done for years.  Unlike those counterparts, the cost of distributing digital media is so cheep that 1% of people paying for premium services is usually enough to justify giving it away to 99% of the user group. In researching the cumulative effects of the NAR strategy to dole out blogs to [...]

I had an interesting conversation yesterday with a leading industry speaker about Web 2.0. I have heard him speak many times and his message is delivered simply and clearly.  In his view, the audience hears what he is saying, but they are not able to ingest it very well. Simply stated, Web 2.0 has killed traditional marketing in real estate.  If you are marketing real estate today, you need two things; a blog to communicate with customers, and a great property search solution to inform them about what is on the shelf. In an effort to generate some buzz, I [...]

The race is on to provide a seemless MLS desktop, again.  But this time - no painful data sync. MLSs seek Service providers/technology leaders to blur the differences between the connected and unconnected computer - code once, deploy on desktop and online. If you have not heard the story, Kevin Lynch, a software developer on sabbatical from Macromedia in 2001 wanted to be able to use his computer to see online information offline, so he built a prototype called Kevincloud. Macromedia was purchased by Adobe, and now Kevin is the CTO of that company.  He had a meeting with himself and [...]

Belize National Association of Realtors® ("BNAR") and Point2 Technologies Inc. ("Point2") today announced BNAR's new MLS system, based on the Point2 NLS (National Listing Service) platform. BNAR® selected Point2 NLS for its unique opt-in / opt-out reciprocal listing advertising functionality, enabled by Point2's patent pending technology, HandshakeTM. The technology allows real estate brokers and agents to instantly and selectively share listing data, including listing distribution to Point2 NLS-based peer websites. Key benefits include the ability for users to advertise listings on hundreds or thousands of websites for maximum visibility and leads. Point2 NLS's listing syndication functionality, Exposure EngineTM was another key [...]