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Broker Insights

MLS and Association Best Practices

AI bots could be the next must-have member benefit for Realtor associations

September 9th, 2025|

Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.

Real Estate Technology Trends

  • The hidden dangers of MCP Servers in the AI world.

The Hidden Risk in MCP Servers That Could Expose Your Business

September 15th, 2025|

If your team is deploying AI agents using the Model Context Protocol (MCP) without proper security, you're essentially leaving your business wide open to attack. A recent security assessment found that 43% of popular MCP implementations contain command injection flaws, 30% allow network infiltration, and 22% expose sensitive file vulnerabilities. With real-world incidents already occurring the solution isn't hoping for the best, it's implementing an MCP gateway before your next deployment.

KW Go Network launches branding concierge to go from templates to tailored

September 8th, 2025|

GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.

Strategic Planning and Research

Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

July 31st, 2025|

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”