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Broker Insights
Don’t try to sell your brokerage on your own
If you think an exit might be in your future—whether that’s two years away or ten—there are a few disciplines that matter most.
Howard Hanna grows again with acquisition of Coastal Properties
Their model demonstrates that growth and culture can go hand in hand – and that thoughtful expansion creates long-term value for agents, clients, and communities.
What agents really want in a brokerage and what brokers can do about it
Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.
MLS and Association Best Practices
Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
AI bots could be the next must-have member benefit for Realtor associations
Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.
MLS Leaders: The Security Bar Has Been Raised. And It’s About Time
What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.
Real Estate Technology Trends
The Hidden Risk in MCP Servers That Could Expose Your Business
If your team is deploying AI agents using the Model Context Protocol (MCP) without proper security, you're essentially leaving your business wide open to attack. A recent security assessment found that 43% of popular MCP implementations contain command injection flaws, 30% allow network infiltration, and 22% expose sensitive file vulnerabilities. With real-world incidents already occurring the solution isn't hoping for the best, it's implementing an MCP gateway before your next deployment.
Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
KW Go Network launches branding concierge to go from templates to tailored
GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
Strategic Planning and Research
Real Estate Agent’s Need to Lead the Natural Disaster Risk Education Process
Our 2025 WAV Group Natural Disaster Homeowner Sentiment Survey makes it clear that the expectation falls squarely on agents. When homeowners were asked who should disclose flood risk, real estate agents came out on top—well ahead of inspectors, appraisers, or local governments.
What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently
We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:
Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”