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What Brokers Can Learn From KOA

KOA means Kampgrounds of America. I did not know that. They are the largest franchisor of campgrounds in the world. For years, many of their campgrounds advertised themselves as the 'Best KOA in America.' Sound familiar? Real estate brokers and agents constantly promote themselves as the #1 this or that. But what is really important to the consumer? Bill Hendricks, CEO of KOA spoke in San Luis Obispo, RE Technology's hometown, this week. He is an executive in residence at Cal Poly, our local university. He took the bold move of asking consumers to rate their campgrounds. He delivered the [...]