Many self-proclaimed experts tout the importance of social media in real estate marketing as if it were a nitroglycerin prescription for someone with a heart ailment. Without it you will die. And they get away with this B.S. We have to remember that social media are communication channels; and, yes, their power, their ability to engage and cause immediate action indeed can be daunting. But they are still just channels and they are not the only channels you can use to reach, engage and cause your target audiences to respond. In fact, if you use social media incorrectly it will [...]
If I ever wondered about being an early adopter…..
On the eve of welcoming in a new year, there are a couple of Digital Life Clean Up items that you may want to consider. Update your Social profiles If you are like me, you probably have accounts on Facebook, Linkedin, Twitter etc. It is a good idea to look at your profile on all of these social networks and update them to reflect the things that happened in your life this year. Start with updating your photo. Linkedin There are new features, called SECTIONS on Linkedin that have been added this year when you are updating your profile, you may [...]
We can learn from Mike Wise’s mistake As we engage in Twitter, Facebook, Linkedin and blogging, we have all become journalists. Most of us have never been trained in the “rules” of journalism. We haven’t been trained on the code of ethics for journalism. When we get in to Twitter, it sometimes feel like we’re all by ourselves and nobody really ties our posts back to our “real” lives. NOT TRUE - just ask Mike Wise, sports reports from the Washington Post. He created afalse post about an athlete in his Twitter Account as an “experiment". He deliberately posted a [...]