Tips on building a great real estate newsletter

Though many online marketers send emails that are very similar to their websites in terms of navigation and linking, major differences in the way consumers view emails vs. websites indicate that emails should be designed differently to achieve the best results, according to a recent report from Smith-Harmon. The report, which is based on an analysis of website and email data for 100 top retailers (non-real estate) collected in March and April 2009 by the Retail Email Blog, found that horizontal navigation bars, emails with fewer links, HTML coding (vs. images) and special tactics to highlight sales, seasonal specials and featured departments work [...]

By |2018-05-03T21:26:27-07:00June 9th, 2009|Broker-Agent Information, Main category|0 Comments
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Real Estate Domain Auction information published in Inman

We have gotten a lot of emails and calls today regarding the Real Estate Domain Name auction that headlined in Inman News today. Here are the details of the Auction Auction Information Date:: Thursday, June 11, 2009 Time:: 1:00PM PST. Registration for the Auction begins at 11:30AM PST. Location:: Fairmont Hotel San Francisco 950 Mason Street San Francisco, California United States 94108 TEL (415) 772-5000 FAX (415) 772-5013 Click Here for the Directions Information, Domain Listing and Opportunity Overview Download the White Paper Here Download the Map of the Portfolio Here Download Domain Portfolio Overview Here Download Full Listing of Domain [...]

By |2009-06-09T13:58:53-07:00June 9th, 2009|Broker-Agent Information, Main category|0 Comments
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WAV Group releases Smartphone adoption rates for Real Estate

WAV Group has done a significant (perhaps the most significant) research on mobile phones in real estate.  In a recent conversation with one of the nations’ largest MLSs, SoCalMLS - we took a look at the devices in use by their membership.  This year has seen the release of some outstanding mobile phone applications by Trulia, Zillow, and new comer - C.A.R.  Are they missing a big sector of the market by not offering apps for Blackberry and Palm? In SoCalMLS here is the breakdown 37.7% use a mobile phone running Blackberry O.S. 33.9% use a mobile phone running Palm [...]

By |2018-05-03T21:26:27-07:00June 5th, 2009|Main category, MLS Insights|0 Comments
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The first Real Estate Association iPhone app. is here!

This week at the California Association of REALTOR conference in Sacramento the REBS(Real Estate Business Services) division of C.A.R. announced the first ever real estate application for iPhones.  Alan Arora, head of REBS premiered the application for the C.A.R. board.  The application helps real estate agents demonstrate their local market expertise.  […]

By |2018-05-03T21:26:27-07:00June 5th, 2009|Main category|0 Comments
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calREDD™ announces intent to join CARETS

Press release is below - great news for CALMLS Regional Subscribers - they will also be part of CARETS - the nation’s largest data share.  WAV Group recently completed a review fo CALMLS for one of California’s most prominent regionals. LOS ANGELES (June 5) - calREDDTM today announced its intent to join California Real Estate Technology Services (CARETS). calREDDTM anticipates becoming a full member of CARETS once its MLS services are launched in late summer. In the meantime, calREDD is actively working with CARETS to align slight differences in rules between the two entities prior to calREDD’s launch. “calREDDTM will [...]

By |2018-05-03T21:26:27-07:00June 4th, 2009|Main category, MLS Insights|0 Comments
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Real Trends releases TOP 400 Real Estate Agents and Teams

Top performing sales professionals ignore market downturn and turn in record year. The Wall Street Journal and LORE announced the 2009 rankings of the top real estate professionals in the country based on calendar 2008 results.  The rankings will be posted onRealestatejournal.com, Realtrends.com and Loremagazine.comas of 11:00AM eastern time June 4th. The Wall Street Journal/LORE Top 400 is based on a survey of over 7,000 brokerage firms, associations of Realtors® and hundreds of other sources to determine the top real estate professionals in the United States.  Now in its 4th year, this ranking is the only independent study of its kind where [...]

By |2018-05-03T21:26:27-07:00June 4th, 2009|Broker-Agent Information, Main category|0 Comments
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Diverse Solutions and realPING Announce Integration Alliance

Real Estate Technology solutions provider to enable realPING Click To Talk NOW Technology realPING, LLC announced today that Diverse Solutions will extend realPING functionality throughout its respective marketing platforms. realPING ‘enabled’ indicates the marketing platform can display the agent?s realPING button in various locations without the agent having to play with code. realPING is a VoIP-enabled ‘CLICK TO TALK NOW’ service agents use throughout their e-marketing. Statistics from the National Association of Realtors indicate that 78% of the time, consumers will ‘deal’ with the first agent that gets back to them when a question arises.  In today’s market when buyers [...]

By |2018-05-03T21:26:27-07:00June 3rd, 2009|Main category|0 Comments
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Harvard Study tells us how people use twitter – twitter for real estate

2:15 PM Monday June 1, 2009 by Bill Heil and Mikolaj Piskorski Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool? We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising. Of our sample (300,542 users, collected [...]

By |2018-05-03T21:26:27-07:00June 3rd, 2009|Main category, Twitter for Real Estate|0 Comments
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10k Research Marketing Launches competition to cyberhomes-Altos-Clarus

As Real Estate agents divert traditional marketing tactics from showing photos of homes to becoming market experts, they rely heavily on the mining of real estate market data from suppliers like Cyberhomes, Altos Research, Clarus Market Reports and now, new commer 10K Research Marketing.  I checked out their website and their reports look very nice. They plan to be at Inman Connect in San Francisco.  Check out these prices and let me know what you think.  Remember that Cyberhomes is $4 – $10 per report.  Clarus is free if your REALTOR Associaiton picks up the site license.  The prices look [...]

By |2018-05-03T21:26:27-07:00June 2nd, 2009|Broker-Agent Information, Main category, MLS Insights|0 Comments
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CMLS welcomes Marilyn Wilson to the Board of Directors

Marilyn Wilson, founding partner of WAV Group, has been appointed to the Board of Directors of the Council of Multiple Listing Services.  Wilson will serve as one of two Business Partner board representatives, who are appointed by the president. The WAV Group is one of the most successful technology consulting firms in the industry.  They work with many leading MLS organizations, associations, technology vendors and brokers in North America and Europe. Wilson has a strong background in technology and consumer products. Prior to forming WAV Group, Wilson was president and CEO of Surveyor Corp., a leading provider of web camera [...]

By |2018-05-03T21:26:28-07:00June 1st, 2009|Main category, MLS Insights|0 Comments
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C.A.R. offers online certification to REALTORS called face2face

C.A.R. Educations Face2Face interactive video conferencing program to offer NAR designations LOS ANGELES (June 1) – Real Estate Business Services® (REBS®) today announced the launch of Face2Face, C.A.R. Educations new video conferencing program. Face2Face will deliver dynamic, interactive training to REALTORS® at up to four local associations in California simultaneously. The live presentation will be sent via a video feed to the local association in real-time, enabling every member to see and hear the same thing at the same time, for the ultimate learning experience. Students can instantly respond and interact with the instructor through this approach. “The CALIFORNIA ASSOCIATION [...]

By |2018-05-03T21:26:28-07:00June 1st, 2009|Main category|0 Comments
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