Keller Williams is not number 1 and RPR is more connected on Twitter than Trulia

Marketing spin can sometimes get out of control – especially with social media.  That recently happened to Keller Williams, who make a claim as the Number 1 Real Estate Company.  Obviously Keller Williams agents and franchisors were thrilled to learn this.  They went about the internet on Facebook, Twitter, Linkedin, and Blogs announcing their new stature to the world.  As it turns out, they are Number 1 in the number of friends they have on Twitter and Facebook among four national franchise competitor brands who are close to Keller Williams in associate count on a particular date and time according [...]

By |2018-05-03T21:26:12-07:00March 17th, 2010|Main category|Comments Off on Keller Williams is not number 1 and RPR is more connected on Twitter than Trulia

MLS Execs – Tired of getting interrupted all day?

Sean Silverthorne, Editor of the Harbard Business School’s Working Knowledge shares some interesting perspectives about how to get the most out of your work day. I hear often from MLS execs that they just don’t have enough time in the day to get their key strategic priorities done. They get consumed with the day to day operation and the little details that can eat up hours of their day. Read Peter Bergman’s example here – it will probably sound all too famiiliar. ” “Hey, I see your door is closed, but can I interrupt you for just a second; its [...]

By |2018-05-03T21:26:12-07:00March 16th, 2010|Main category|Comments Off on MLS Execs – Tired of getting interrupted all day?

LANDMARK DEAL CREATES INTERNATIONAL MLS

It was reported today in Overseas Property Professionals that a group consisting of Immobel, NAR, FECEPAC and others are collaborating on a project to create an international MLS system for Central America. LANDMARK DEAL CREATES INTERNATIONAL MLS FECEPAC, Immobel, NAR, FNAIM, Central America, Caribbean, MLS, portals, Google, Enormo, ICREA, Worldproperties, A landmark agreement is to create an international multiple listing system (MLS) for Central America, bringing the concept of a genuinely global listings exchange a step closer. Through a deal with real estate technology provider Immobel, the Central American and Caribbean real estate association, FECEPAC will make its members property [...]

By |2018-05-03T21:26:12-07:00March 14th, 2010|Main category, MLS Insights|Comments Off on LANDMARK DEAL CREATES INTERNATIONAL MLS

Will Move follow Pandora to success

Move Inc, the operators of REALTOR.com and a list of many quality products and services to the real estate industry has had a rough ride.  In total, they have lost over $2 Billion dollars in their history, and were profitable for two years.  On the surface, this sounds like pretty poor performance, but nothing could be further from the truth.  They have accomplished some outstanding milestones and could be close to hitting a home run.  All of the ingredients are in place.  They have the largest consumer audience with strong advertiser support, the most data, and significant agent/broker sales revenue. Music streaming company Pandora faced [...]

By |2018-05-03T21:26:13-07:00March 10th, 2010|Main category, MLS Insights|Comments Off on Will Move follow Pandora to success

The iPads are coming! The iPads are coming!

  OK, early adopters get ready! Who will be the first in your circle to get a new iPad? Having moved to the Mac world myself last year, I am ready to go! I find myself sounding like a paid ad whenever the topic of Mac comes up, but in truth, when I get on a PC now, it drives me crazy! I love my Macs. PRESS RELEASE iPad Available in US on April 3 Pre-Order on March 12 CUPERTINO, Calif., March 5 /PRNewswire-FirstCall/ — Apple® today announced that its magical and revolutionary iPad will be available in the US [...]

By |2018-05-03T21:26:13-07:00March 5th, 2010|Main category|Comments Off on The iPads are coming! The iPads are coming!

Looking for a job in real estate? Go to Vendor Alley!

Looking for a job in real estate?  Vendor Alley has just announced a great new tool for real estate technology companies, associations, MLSs and others to post their job openings. Becuase of Vendor Alley's "candor" and "calling it like they see it" tone, it attracts a broad and diverse audience of readers.  The blog often becomes the topic of conversations at conferences because it often says what everyone wants to say, but won't. We just posted a job for the EVP position for the Orlando Regional REALTOR AssociationMLS.  Go and check it - who knows you might find a new [...]

By |2018-05-03T21:26:13-07:00March 4th, 2010|Main category|Comments Off on Looking for a job in real estate? Go to Vendor Alley!

Middle Aged women dominate mobile social networking

Press Release from Neilson:  Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company.  Since Women are a core audience for REAL Estate Marketing, it would seem that social mobile networking would be a good strategy for agents and brokers today. Mobile Social Networking Gender Gap A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men.   Forty-five percent of all mobile [...]

By |2018-05-03T21:26:13-07:00March 3rd, 2010|Broker Technology Research, Main category|Comments Off on Middle Aged women dominate mobile social networking

Its not about the MLS system

MLS of Choice has been with us for a while now, but has not created any landscape changes in the MLS industry. WAV Group has had the opportunity to observe the behavior of agents in two divergent situations in California.  CARETS and CalREDD. Hypothesis:  Agents don’t care about the MLS system.  They care about selling homes, the service they get from their MLS, and the relationships they have with the organizations offering them services. Case 1 - CARETS Data Share - 100,000 agents in the Los Angles and points south now can freely choose from a variety of REALTOR Associations [...]

By |2018-05-03T21:26:13-07:00March 3rd, 2010|Main category, MLS Insights|Comments Off on Its not about the MLS system

Mike Barnet joins Property Panorama

Press Release:   Property Panorama announced the appointment of Mike Barnett as the companys Chief Information Officer. Property Panorama provides its world leading suite of online marketing tools and products to over 200,000 Realtors in more than 45 MLSs across the U.S. and Canada. Property Panoramas easy to use solutions empower Realtors with unlimited Virtual Tours, Video Tours, PodCAST Tours, and MobileMedia Cell Phone Tours at unbelievably low prices. Property Panorama owes its rapid ascension to the top of the Virtual Tour industry not only to unparalleled innovative technologies, but also to its strong leadership. Now with the addition of Mike [...]

By |2018-05-03T21:26:13-07:00March 1st, 2010|Main category, Press Releases|Comments Off on Mike Barnet joins Property Panorama

Lookout Facebook, here come the Boomers

If you are running an MLS, REALTOR Association, or real estate brokerage, you need to begin to read the Inside Facebook Blog.  It will allow you to keep up with trends so that you can consider your company’s Facebook strategy moving forward. Today, the average Facebook user is 26.  But that is rapidly changing and moving in the direction of the core audience for Real Estate.  According to Inside Facebook, the fastest growing user group is women over 55 (up 175% since Q4 of 2009).    Of course, where the women go, the men will thankfully follow:-)  The second fastest [...]

By |2018-05-03T21:26:13-07:00March 1st, 2010|Main category, MLS Insights|Comments Off on Lookout Facebook, here come the Boomers

Disneyland and MLS

A few weeks ago we took an RE Technology staff member to Disneyland for her birthday.  She is in her 30s and had never been.  We all had a blast, even in the cold and the rain. As a consultant and entrepreneur, I take note of excellence.  Everything we touched and everywhere we went, and everybody we encountered from Disney was excellent.  The trip to Disneyland was as much about learning how to provide awesome service as it was about celebrating a team member’s birthday.  I am sure that there are a thousand books about doing business the “Disney Way,” [...]

By |2018-05-03T21:26:13-07:00February 28th, 2010|Main category, MLS Insights|Comments Off on Disneyland and MLS

Facebook use by MLS

WAV Group has worked with many of the Nation's MLSs to develop their social media strategy.  I tend to follow a bunch of REALTOR Association and MLS fan pages to see examples of using social media to stay connected to members/subscribers (lets call them customers).  Now I celebrate whenever I see an MLS or Association using Facebook correctly. In general, the principal business component of a social media strategy is to publish information that connects with customers and redirects them to information that enhances the provider-supplier relationship.  The principal social component is to listen to your customers to better understand [...]

By |2018-05-03T21:26:14-07:00February 25th, 2010|Main category|Comments Off on Facebook use by MLS