Each week, RE Technology publishes the top 5 most read articles. These articles may be republished by MLSs and Associations in newsletters or blogs for free. If you are not offering RE Technology as a member benefit, join more than 82 MLSs currently offering the service. There is never any charge.
The top article of the week was submitted to RE Technology from listing syndication service provider Listhub, a product of MOVE, Inc.
Agents Need To Leverage Marketing Remarks In The MLS More Effectively

Since the information you enter in the MLS is the source of the marketing content that is ultimately displayed to consumers, shouldn’t we invest time and thought into what we enter here? Of course!

When entering your listings in the MLS, get creative with how you present the property to prospective buyers to ensure that your listing stands out from the thousands of other properties online. Include high quality photos (not ones like this!), descriptions of the neighborhood, information about the local schools, etc.

Is Facebook Advertising Worthwhile for Agents?
Social media marketing – isn’t that an oxymoron?  Most real estate marketing consultants caution agents not to overly market themselves and their listings, to the exclusion of social posts, and they’re probably right. Facebook advertising, however, doesn’t happen on your business page, it occurs on everyone else’s Facebook pages.

Promote Growth with Referral Incentives
Referral incentives are a great way to encourage your existing clients and peers to bring new clients your way. Word of mouth is a powerful marketing tool. It is an inexpensive way to promote your brand and create direct leads without exerting a lot of effort or cash. The key, of course, is promoting word of mouth referrals through your exisiting network.

5 Things You Can Do to Improve Your Search Engine Rankings Right Now!

It can be difficult to know where to start with SEO.  But, higher rankings almost always translate into more business, it’s important to start somewhere! Here are five things you can start working on to improve your rankings.


Choosing a Lockbox
A lockbox can be so much more than a mere security
 and accessibility tool. It gathers valuable data that can be used to make important strategic decisions about your listings. By doing your research and being selective, you can unlock the possibilities of this new technology.