Clareity Security is staging the release of their best Single Sign-On dashboard ever. As a quick primer, Clareity Security was born to prevent password sharing and other unauthorized access to the MLS system. The MLS has confidential fields that must be protected and Clareity’s software also prevents theft of service and provides revenue assurance to the MLS. Over the years, they extended the platform to ensure that valid MLS users could securely access other licensed solutions offered by the MLS. This “Single Sign-On” convenience not only manages authorized access, but also relieves the agent’s stress of remembering more usernames and passwords.
The MLS is the single most used daily business application in real estate, but certainly not the only one. Some products that agents access every day may be offered by the National Association of REALTORS®, or the corresponding state or local AOR. Agents also access broker provided applications and, often, franchise provided solutions. This causes agents to run all over the internet logging in and out of dozens of services. It is among the single highest points of frustration with Software As a Service according to WAV Group satisfaction research.
Today, Clareity released a dashboard capable of solving that frustration by putting all of these applications in one place, including broker resources!
As you can see from the illustration, the dashboard has tabs to differentiate types of services between MLS or broker. These tabs can be configured however you like, so every broker tab is customized to include the applications and services they offer their agents.
Each tab also has some categories – like NAR member resources, local association resources, broker affiliated companies, or whatever.
RE Technology is an application that is available on the Clareity Security Dashboard. When a user clicks the RE Technology icon or news source, they pass along the user credentials. It lets RE Technology know what MLS they are from, what association of REALTORS they are from, and what brokerage they are from. It allows RE Technology to highlight and organize information that is specific to each agent by knowing who the agent is!
The same is true for broker applications. Not only does the dashboard authorize access, but it features the broker’s products to their agents whereever they are – including the MLS. For example, if a Long and Foster agent logs into MRIS, they have one-click access to Long and Foster tools like agent websites, CRM, CMA, virtual tours, etc.
The Clareity Security SSO dashboard makes it easier for agents to access the tools they use, and makes agent adoption of those tools much, much better.
Brokers who are interested in having their products customized in the Clareity Dashboard should inquire with their MLS or with Clareity directly.
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