The subheadline on the news release issued during NAR Midyear tells the real story for Florida Realtors and its Form Simplicity transaction management software:

NEFAR offers 6,500+ professionals Form Simplicity Ultimate Edition as member benefit

Form Simplicity, built for Realtors by Realtors as Florida Realtors points as a key competitive advantage, continues to grow.  See for yourself why  at the NAR Midyear meetings this week. Check them out at Booth 818.

Form Simplicity




Washington DC – May 10, 2016 – The Northeast Florida Association of Realtors is helping its more than 6,500 members extend their paperless capabilities, signing a long-term agreement with Florida Realtors® to provide its Ultimate Edition of Form Simplicity – one of the real estate industry’s most popular and advanced paperless transaction solutions – as a member benefit beginning in July. The announcement was made today during the National Association of REALTORS® Legislative Meetings & Trade Expo being held this week in Washington D.C.

Ron Stephan“NEFAR members have long benefited from actively using the Professional Edition of Form Simplicity, as it’s a standard Florida Realtors benefit,” said Ron Stephan, CEO of RealtyWEB.Net, the entity that runs NEFAR’s Multiple Listing Service. “By empowering NEFAR members with the newest Ultimate Edition of Form Simplicity, we are helping them expand their paperless activities for all of their property sales activities,” Stephan said.

Stephan notes that the Ultimate Edition includes unlimited access to eSign, the highly-secure electronic signature feature of Form Simplicity, and unlimited document storage. “We are providing NEFAR members with an end-to-end online forms process that eliminates the need for what is still too often a paper-intensive process,” he added.

Bill MartinBill Martin, CEO of Florida Realtors, says he expects agents and brokers to “embrace going paperless,” explaining that the Ultimate Edition and its unlimited features will make Form Simplicity “the key go-to technology to help agents and brokers digitize their workflow.”

“Form Simplicity takes the parts of an agent’s or broker’s job that are commonly thought of as time-consuming and daunting and makes them much easier,” says Martin. “Enabling NEFAR members through the additional benefits and features found in the Ultimate Edition of Form Simplicity will mean that they will be able to spend more time helping consumers and less time tracking paperwork,” he adds.

Martin also noted Broker Transaction Management is now included as a standard feature in Form Simplicity. This creates a single place for real estate brokers to manage, review, approve, track and store every agent’s transaction activity from beginning to end.

Form Simplicity, which is owned by Florida Realtors®, saves agents time with auto-populating smart forms that eliminate re-typing or duplicate data entry; provides secure digital signatures; allows agents to share and negotiate transactions with built-in collaboration tools; and provides bank-grade level security for cloud storage of all documents and logs. The Professional Edition of Form Simplicity has been available to all members of Florida Realtors since January 1, 2011.

Realtors from Florida to Wyoming, New Jersey to Iowa and even Arkansas now use Form Simplicity, which may be accessed from mobile devices. Also included is free support provided by the real estate industry’s #1 tech support team, Tech Helpline. Tech Helpline is a service owned by Florida Realtors and is known for its friendly, U.S.-based tech analysts.

More information about Form Simplicity is available online at or by calling 888-784-5404.

The Northeast Florida Association of Realtors provides professional development, political advocacy, professional standards administration, media relations, and promotional activities and exchange of information among its members. NEFAR serves as the voice for real estate in northeast Florida; serving the public through efforts to protect private property rights and community affairs programs. NEFAR is Northeast Florida’s largest professional association, comprising of more than 6,500 members working in all facets of the real estate industry, including residential and commercial sales, as well as property management. NEFAR also has a wholly owned subsidiary, the Northeast Florida Multiple Listing Service (NEFMLS). NEFAR is headquartered in Jacksonville, with satellite Service Centers in Orange Park, Jacksonville Beach, Palatka and World Golf Village.


The Northeast Florida MLS has a long history of providing a cooperative spirit. The NEFMLS was officially formed in 1994 due to the merging of three different MLS’s (Clay County MLS, Jacksonville MLS, and Jacksonville Beaches MLS). In 1999, Putnam County joined forces with NEFMLS and Baker County in 2005. Together, we create a more economic and efficient entity and pave the way for future growth. Today, we service over 6000+ real estate professionals. Operating as RealtyWEB.Net, we are able to provide a wide spectrum of services for each of our members.

About Form Simplicity
Form Simplicity serves the real estate industry by providing real estate professionals with an end-to-end, online real estate transaction solution for expediting real estate transactions that eliminates the need for paper transactions. Form Simplicity gives real estate professionals the tools to create, manage, share and store transactions digitally for on-the-go, paperless transactions. Users have the capability to create and edit transactions on mobile devices.

Form Simplicity is currently available nationwide to Realtor® associations, MLS systems and brokerage firms, providing a cost-effective, paperless platform to help real estate agents and brokers integrate their transaction processes through online automation and cloud-based solutions. Tech Helpline, the real estate industry’s number one tech support team, supports Form Simplicity. Form Simplicity and Tech Helpline are owned by Florida Realtors® based in Orlando, Fla.

Florida Realtors®, formerly known as the Florida Association of Realtors®, serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 155,000 members in 55 local and regional associations.


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