The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today.

What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization.

Thanks to the great work of four brokers that serve on the RESO Board of Directors – Alon Chaver, CIO of HomeServices of America, Craig Cheatham, CEO of The Realty Alliance, David Gumpper, CTO of Michael Saunders and Co., and Tom Flanagan, CTO of The Group, RESO standards are designed specifically to help brokers gain a competitive advantage online.  The recent Data Dictionary 1.6 Release includes literally thousands of ways for brokers to attract and engage consumers online.

If you want to learn more about the best ways to take advantage of the great work produced by the hundreds of RESO volunteers and staff, join me at the RESO Fall Conference.   It’s a GREAT conference – it’s intimate so you can have meaningful conversations with brokers and their tech companies to learn how to get a competitive edge online.

Register NOW


New this Year!  Broker Business Solutions Workshop

Standardized data is now being leveraged in practical ways to make it easier for brokers to expand into new markets, and make broker websites more engaging.  There will be a host of brokers on-stage talking about the marketing advantages and cost-savings being realized by using RESO Standards.


Learn About These Exciting Business-Building Topics!

  • Effective ways to capture the Green consumer
  • How to tap into tomorrow’s online search
  • The Brokerage of the Future with predictive analytics, virtual reality and artificial intelligence
  • Capture significantly more leads with your mobile app and website.
  • And many more…..


I look forward to seeing you there!