RE/MAX Results is one of the crown jewels in the RE/MAX franchise group. With more 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website.
Growth in Search Engine Traffic
WAV Group met with Brenda Tushaus, RE/MAX Results Chief Operating Officer to learn more about the success that they experienced in such a short period of time. “For years, our firm has been investing a lot in developing search engine rich pages around the key areas of our website, including community pages, listing detail pages, and agent and team pages – but we were not getting much search engine traffic with our old site. When we ported our content over to TRIBUS, our search engine traffic grew by 24.147%,” said Tushaus. The impact has been profound to the firm, allowing RE/MAX to surpass Homes.com in total unique visitors to their website, according to Hitwise.
One of the unexpected benefits TRIBUS delivered to RE/MAX Results was support for their teams. With 158 teams representing 381 agents, RE/MAX Results has done a terrific job of fostering productive teams at their firm. “Before we launched the TRIBUS site, most of our teams were investing in their own custom website. Since the launch, half of our teams (80 teams) have switched over to the TRIBUS team sites that we offer. For example, Ryan Fisher runs a very successful team at RE/MAX Results. With the launch of the new TRIBUS site, he was able to replace his old platform (a CRM combined with Ad Words solution) with complimentary team-friendly websites. Below is an unsolicited email Tushaus received from Ryan about three weeks after the new site launched.
Improved Lead Quality
Obviously with increased traffic comes an increase in leads. RE/MAX Results is benefitting from several enhancements in the lead area:
- Automatic lead routing (we’re using zip code rules, but the TRIBUS lead routing system allows for a variation of rules)
- Text message lead distribution (Via Twilio integration) for faster lead response times.
- Website lead activity tracking. It tracks property views, property searches, saved searches, home “ratings” and it displays a lead’s “averages” so the agent has a quick at-a-glance of the leads desired home profile.
- Social integration with leads. If available, the lead’s Facebook, LinkedIn, Twitter and Pinterest profiles (including photos) are automatically loaded and linked to the lead profile.
(Side note: All of the above features are new to their broker website. However, they have had FiveStreet for a number of years courtesy of RE/MAX INTEGRA. FiveStreet offers items 1 and 2 above, and is used with REMAX.com leads.)
Accomplishing such dramatic results in overall website effectiveness is a great stride for RE/MAX Results. We congratulate them and TRIBUS on the success.