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Homes.com’s AI-powered Redesign Aims to Win Consumer Hearts

By |2018-07-02T01:06:13+00:00June 25th, 2018|Main category|1 Comment
Homes.com LogoMarilyn Wilson to lead discussion about the power of AI with Homes.com
At WAV Group we see SO much technology that it is sometimes hard to get WOWED.  Homes.com was successful at getting my attention with the Smart Search they have just launched on their website though. They’re leveraging the power of Artificial Intelligence to revolutionize the way consumers search for real estate.  You HAVE to join me on Tuesday, June 26th at 11:00 am Pacific to see what all the fuss is about.  I have to say it kind of blew me away when I saw what they were up to.

1. “Human-Like” Search

I’m sure you’ve heard clients or prospects express frustration over their property search tool. Maybe they can’t find what they want, are frustrated by the interface or the search results, or are just plain confused.

Homes.com looks to upend the hassles of the traditional online search by saying “goodbye” to the old-school search interface and “hello” to conversation-based search. Now, the user experience is guided by natural language that makes consumers feel like they’re interacting with their own personal property concierge.

This “human-like” experience starts from the Homes.com front page and extends throughout the search process.

2. “Match” Score

How close is a particular property to a client’s ideal home? Homes.com’s new “Match” feature makes that easier to find out. It takes a buyer’s preferences–including price, location, number of beds/baths, amenities, etc.–into account to determine how well a listing, well, matches their needs.

To maximize clicks to a home’s listing details page, Homes.com has also launched new, descriptive headlines that are automatically generated by artificial intelligence.

3. Snap & Search

We’re getting real high tech now. Homes.com’s new Snap & Search feature lets buyers find their dream home using only a reference image. Consumers can either snap a picture or upload an image of their ideal home, and Homes.com’s AI-powered algorithms will visually search millions of property images to show you similar local listings.

4. HomeShare

This feature makes home searching a collaborative affair. Now consumers can share properties with their loved ones and you, their agent. Users can also save listings, leave notes, share messages, and even upvote/downvote properties.

Like the rest of the new Homes.com experience, this entire process is guided by friendly, conversational language that makes collaborating easy.

To see a LIVE demo of all of these features (and more!), register now for our FREE webinar on Tuesday, June 26. You’ll learn how these new features can help you win new business and better serve your existing clients.

One Comment

  1. Marc Davison June 26, 2018 at 7:15 am - Reply

    Hadn’t been to Homes.com in a long while. But you’re right – the site is badass. The desktop version and mobile are both seriously intuitive and well designed. Searching was really enjoyable and very user friendly. Love the Match Score.

    Being a UI designer, there are a handful of things I might suggest to improve it further, the truth is nothing is perfect and I could say the same for sites I’ve designed. That said, this is an awesome effort and a great next step in real estate searching.

    Great write up Marilyn and well done Homes. You guys kicked this one over goal post and into the stands.

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