In a press release today, Buyside announced that all of their broker customers are cooperating on National Home Valuation Week. The idea is that all of their broker clients push the same ad campaign during the same week nationwide. The call to action from the campaign is to visit the broker’s website to enjoy the Buyside valuation product – which provides three AVM values, along with Buyside’s buyer data which shows how many buyers the broker has for their home today.
This is a great strategy and I think that it is the first time that a technology company has pushed a national ad program like this though their broker customers. In an inventory constrained market, this seems like a strategy that has legs. I know that the Fox and Roach and the Keyes pilots of this program in their markets worked very well. I would expect that the national campaign will be even more effective.
Press Release follows:
For Immediate Release
Thursday, September 17th, 2020
Media Contact Below
America’s Top Real Estate Firms Come Together to Launch the First Ever National Home Valuation Week in Partnership with Buyside
Wayne, PA, September 16th, 2020— Buyside™, the real estate industry’s leading provider of homebuyer insights sees dramatic growth, greater consumer engagement, and massive increase of listing volume through the first half of 2020. After a rapid growth in the network of firms on the Buyside platform adding $54 billion in listing opportunities, the company pushed even harder for more listings and worked with its broker clients to launch the first ever National Home Valuation Week (#NHVW), which begins Monday, September 21st, 2020. Top real estate firms located in the United States will be participating in the event, joining together to promote consumers to check the value of their home though their local broker.
In preparation, Buyside orchestrated a collaboration among their broker customers to create media assets that will enable each firm to launch a surround sound consumer marketing & agent engagement approach to the promotion. The campaign features ad units for social media, magazine, billboard, television, radio, and email marketing for consumers, as well as media assets, webinars, and contests for agents. “We’ve never had a technology vendor support us with so much material & ideas for a consumer facing campaign. It shows a true partnership and care for our success” says Christy Budnick, CEO at BHHS Florida Network Realty.
Two of Buyside’s leading brokerage customers have piloted the program in their local market areas. Berkshire Hathaway Home Services Fox and Roach had incredible success in the Mid-Atlantic states joined by The Keyes Company in Southeast Florida.
“The real estate industry is in a remarkable economic cycle during COVID,” says Charles J Williams IV, CEO of Buyside, demand for housing is outpacing supply and consumers are rethinking where they live and the size of home they need – albeit drawing home equity, moving out of a city, or getting space to work and-or homeschool children.”
The goal of National Home Valuation Week is to connect homeowners with a Realtor® to discuss the value of their home along with an update on the options. “Our experience with the pilot helped us to understand that homeowners want home valuations that are more informed than estimates on popular home search portals, which are frequently 10%-15% above or below the market. Our agents have the ability to offer their clients three different valuation models coupled with the buyer demand for their home,” says Rajeev Sajja, Senior Vice President, Digital Marketing & Innovation at Berkshire Hathaway Home Services Fox and Roach. “National Home Valuation Week gives consumers an opportunity to work with agents to understand of how many days it will take to sell their home and at what price.”
The National Home Valuation Week Campaign is expected to gain coverage in the national media and the hope is that both Presidential Candidates will endorse the program as great for America.
Buyside is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and their core services by collecting and analyzing real estate consumer behavior. We use proprietary machine learning and Artificial Intelligence to better understand consumer intent and help companies target the right person at the right time. For more information, visit getbuyside.com or email firstname.lastname@example.org.
Charles J. Williams, IV
Founder, CEO, Buyside