Rockford Area REALTORS - LogoLove it when Associations provide their members with additional choice of MLS services. As we know all brokerages are not created equal and by providing more choice, Rockford Area REALTORS® can find the most effective ways to leverage MLS-provided tools to grow their business. MRED has such a strong suite of products, delivered by arguably one of the most progressive and customer-centric MLSs in the country. Not only does the partnership expand the scope of technologies available it dramatically expands listing exposure, lead generation and referral opportunities for brokers in the Rockford area by promoting their listings to over 45,000 professionals in the Chicagoland area. Rockford brokers will now also be able to deepen the level of market analysis and expertise they can provide by dramatically expanding their access to market performance statistics from around Illinois.

Congrats Conor and the rest of the Rockford Area REALTORS® leadership for this progressive move!

This type of progressive thinking and action is what is going to propel the value and relevance of Associations and MLSs for years to come!


Full Press Release Below:

LISLE, Ill., Sept. 22, 2020 (GLOBE NEWSWIRE) — Midwest Real Estate Data (MRED), the largest multiple listing service (MLS) in Illinois, announced a partnership with Rockford Area REALTORS® (RAR) which allows their association’s members to have access to one of the nation’s largest MLSs.

The agreement allows RAR’s members the opportunity to use MRED’s connectMLS to access nearly two dozen products and services.

“We see offering MRED as a valuable additional MLS service to our current association’s MLS,” said Conor Brown CEO of Rockford Area REALTORS®. “Our members will be able to take advantage of increased marketing and analytics so they can continue to be successful.”

RAR becomes MRED’s 16th REALTOR® association partner. Beginning Oct. 1, 2020, the partnership allows RAR’s members to participate in MRED’s expansive market reach. In 2019, MRED’s connectMLS platform was used to facilitate more than $38 billion in real estate transactions.

MRED’s service comes complete with a full array of training options, ranging from webinars with veteran trainers, an award-winning Help Desk and a 24/7 virtual library which covers many of the MLS’ top training topics.
“We’re thrilled to officially bring MRED’s service to Rockford through this new agreement with RAR,” said MRED President/CEO Rebecca Jensen. “We look forward to demonstrating to RAR’s members how MRED’s service can help their real estate business. There are over a dozen products included in an MRED subscription and we focus on providing best in class.

Our MLS platform is fully mobile, includes access to a Private Listing Network and the listing data changes with the needs of the local market. We also provide the Remine public records and predictive analytics service, Cloud CMA, which allows subscribers to create engaging property reports for presentations, and MLS Grid, which enables easy control over data distribution.”

The partnership with RAR is the second such agreement announced in the past month. MRED is working with the Greater Gateway Association of REALTORS® to provide MLS service to its members in Southern Illinois.

About MRED
Midwest Real Estate Data (MRED) is one of the largest multiple listing services (MLSs) in the nation, servicing much of Illinois and spanning southern Wisconsin and northwest Indiana. MRED is dedicated to serving its more than 45,000 real estate professionals from over 7,300 offices. As a leading MLS, MRED takes pride in offering important game-changing products and services for its subscribers. MRED’s Help Desk has been named one of the best support centers in North America in its class during each of the last 10 years, including a number one ranking in 2019 from BenchmarkPortal. MRED is a member of the Real Estate Standards Organization (RESO), MLS Grid, and supports the Broker Public Portal. For more information, please visit

About RAR
Rockford Area Realtors® (RAR) is the proactive force for real estate in the Rockford region, serving more than 1,000 Realtors and affiliate members in northern Illinois. RAR has been recognized for its high level of service for its members, impact on the communities it serves, and strong advocacy on behalf of the real estate industry.