This post was updated to reflect that Buyside changed their name to Percy

In a technology adoption move Leading Real Estate Brokerages of the World (Leading RE) CEO Paul Boomsa called “rare,” the network has announced the roll-out of Percy as a nationwide member benefit to all firms in the US. As the pandemic continues to impact the way home seller leads are generated, with an origin shift from in-person to online, Percy has seen rapid growth and expansion during the past six months. Agents using Percy generated $6 billion in new listings following the launch of their National Home Valuation Week, news of which rocked the industry back in September. Many Leading RE firms already offer Percy to their members, empowering their agents with buyer insights for robust, data-packed listing presentations showcasing qualified buyers to prospective sellers. Leading RE is highly selective with their technology vendors and does not jump into commitments easily — a multiyear, trusted relationship of proven success precedes this exciting moment for both firms. Couldn’t be more excited to see this come to fruition!

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Leading Real Estate Companies of the World Licenses Percy for all US Members

Percy’s Formula for Real Estate Success is Weathering the COVID-19 Storm with 28 Percent Seller Lead Conversions

Wayne, PA, November 10th, 2020— Percy™, the real estate industry’s leading provider of homebuyer insights has been selected by Leading Real Estate Companies of the World as a member benefit. Percy has seen significant adoption among U.S. based Leading RE firms and created great results. Now Leading RE will be expanding the network of Percy to include all domestic member firms and deliver cost savings to existing Percy clients.

The focus on generating buyer leads on broker websites is only half of the real estate success story. Innovative firms are focused on generating listing leads using Percy. The Percy platform has added $54 billion in listing opportunities already this year from Leading RE firms like Howard Hanna, The Keyes Company, First Team Real Estate, Long & Foster, ReeceNichols, and others.

“In an industry built on relationships, coronavirus is impacting the ability for brokerages to find sellers through traditional means like door knocking. But where in-person meetings end, data-driven success begins, says Percy CEO, Charles J. Williams IV. In the wake of their recent promotion of National Home Valuations week, Percy-enabled agents have generated more than $6 billion in new listings. The average seller lead conversion rate is 28%, much higher than the industry lead conversion rate of 1% (Source: Quora). “We have developed a powerful new way to generate and capture seller leads. What sets us apart is the use of home valuations, matched buyers to listings, and the targeted marketing of listings, – all novel lead generation products for broker websites,” continued Williams. Percy continues to experience dramatic growth as a company, greater consumer engagement through its brokerage partners, and massive increase of listing volume through the first three quarters of 2020.

Percy collects buyer data and makes it usable by agents in listing appointments. With Percy, agents can show a prospective seller the number of buyers already working with agents that have a search profile matching the seller’s home. Where other agents talk about marketing approaches to find buyers for listings, Percy agents talk about pre-qualified buyers that they already have for the home. In real estate, big data is the new economy and the new currency. Percy is the only system that leverages the broker’s buyer search data to create quantifiable profits from listing growth.

“Many LeadingRE members began seeing success using Percy over the last few years, and based upon those results and the number of firms using the platform, the Leading RE Board of Directors decided to invest and purchase a group plan to make Percy available to all members nationwide.  This is one of the rare times when we have made such a significant commitment with a technology provider to deliver benefits to our members.” said LeadingRE President/CEO, Paul Boomsma. Today, Percy is only available in the United States but the company is intending to extend internationally for Leading RE once domestic coverage areas are developed. Percy is now launching the Leading RE program by seamlessly integrating into member agent and broker websites.

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® ( is a selective global community of the highest quality independent residential real estate companies, with over 565 companies and 135,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

About Percy

Percy is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and their core services by collecting and analyzing real estate consumer behavior. Percy is a pioneer in proprietary machine learning and Artificial Intelligence to better understand consumer intent and help real estate companies target the right person at the right time. For more information, visit or email


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Victor Lund