In the early 90s, John Giaimo founded HomeSeekers and took the company public. Since then, Giaimo has been an active real estate entrepreneur launching Realty Times, Realty Times TV, cable and satellite TV shows, and numerous other ventures. I was able to catch up with John to learn a bit more about his new venture, BringitHomeCommunities.com.
Bring It Home Communities has launched two products – Before They List and Before You List. The third product, Virtual Office of the Future, will be launching late summer or this fall.
Before They List is a product designed for brokers. The solution allows agents to get feedback from other agents in their office on a listing before the listing agreement is signed by the seller. Giaimo states, “We have learned that consumers and their agents would like to crowdsource opinions about the marketability of a home before they decide to list it.”
The product has an interface for the agent to upload a photo and a description of the property along with some seller remarks. The pre-listing gets sent out to the agents in the company like a survey or a poll. This allows the listing agent to share that feedback along with any buyer’s demand towards the seller to assist in their decision to list. “Because there is no listing agreement yet, this application is fully compliant with Clear Cooperation policy,” says Giaimo.
Before You List is the consumer facing lead generation application that is marketed on Facebook and other sites to engage consumers in a conversation before they list. The first six sites prepared for launch will be Bringithomecoloradosprings.com, Bringithomechicago.casa, and sister branded sites for New Jersey, Pleasanton, Las Vegas, and Orange County.
In total, Giaimo intends to launch 260 local sites. Each site will be powered by IDX listings from IDX Brokers and there will be a broker sponsor for each site. The Pleasanton site is live – https://bringithomepleasanton.com.
The Virtual Office of the Future product launch is the company’s idea for a broker back office solution that focuses on hybrid learning (in office and remote) featuring security, conference room, whiteboard, voting, 360 cameras, digital signage, and a really interesting new product that brings back the talking house, which allows a broadcast about a property from the house to the curb.
Giaimo is also considering the launch of a TV show: “America’s Funniest Realtors” (which unless NAR gave its blessing, would need to be renamed “America’s Funniest Real Estate Agents”).
One thing about John, which is true about most entrepreneurs: they are passionate about everything they undertake.