Snapshot from Percy websiteWAV Group has been a tremendous fan of Buyside since the company’s launch. The product allows brokers to leverage their home buyers to pitch home sellers. During a listing presentation, agents share their seller home marketing plan – but with Percy (formerly Buyside), brokers deploying this product have an unfair advantage. The service allows the broker’s agents to show the seller how many buyers the broker has for their home today. The bird is in the hand, not the bush.

As firms deployed Percy, they also recognized a significant attachment rate for affiliated services like buyer mortgage prequalification, insurance, etc. Percy deepened the relationship with the agent, the loan officer, and the consumer during the buyer journey. It is these very seeds of discovery that stimulated the company to expand into offering their service to mortgage companies.

Capping off the launch plan into mortgage is the name change to Percy, and $10 million in investment to deploy staff in additional product development, marketing, and sales.

Please see below for the full press release. Logo

Data intelligence firm Buyside renames to Percy, expands into mortgage, and adds $10 million in funding

NASHVILLE, Tenn.  – May 23, 2022 — Buyside, real estate’s leading provider of homebuyer intent and seller leads, today announced $10 million in equity funding and said it’s changing its name to Percy.

Percy’s consumer engagement platform uses artificial intelligence to identify consumer intent and empower agents, brokers and now mortgage lenders to engage their consumers at the right time for their next opportunity. The name Percy was derived from the company’s first investor – a great uncle to the founder – and has long been the name of the engine behind the solution.

“Many people were hung up on the name ‘Buyside’ when in fact we are much more – we are the top seller lead generation tool for real estate,” says Chief Executive Charles J. Williams IV. “The new brand allows us to expand into new markets like mortgage, bringing purchase loan opportunities to originators.”

Percy has had remarkable growth and currently serves brokers representing 60% of all transactions in real estate. In the first quarter of 2022, the productivity of the application showed a 36% increase in homeowner subscriptions and a total of $71.7 Billion in transaction opportunities, up almost $20 Billion from Q1 of 2021.

Prosperity Home Mortgage, with 565 loan officers across the United States, is one of the recent launches of Percy.

“With Percy’s success and adoption from our real estate brands, it only made sense for PHM to leverage the same application for our loan officers,” says Ron Wivagg, National Sales Manager for Prosperity Home Mortgage. “We now have a tech ecosystem that services both the real estate and mortgage businesses, which helps us maintain oversight of our client’s intent to transact.”

The strategic round includes fintech and real estate industry titans such as Howard Hanna Real Estate Services and Leading Real Estate Companies of the World. 

Percy intends to use the investment to dedicate marketing, sales and systems integration resources to fuel revenue growth and expansion.

About is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and mortgage companies by collecting and analyzing real estate consumer behavior. We use proprietary machine learning and Artificial Intelligence to better understand consumer intent and help companies target the right person at the right time. For more information. Learn more at or email

Prosperity Home Mortgage, LLC. NMLS#75164. (NMLS Consumer Access @ Not all borrowers will qualify.


Media Contact:

Sarah Crossley

VP of Brand Strategy