Real estate transactions have always been driven by data, and now more than ever, expanded location data has become critical for MLSs trying to improve the consumer home search. In this masterclass, moderated by Marilyn Wilson (Founding Partner, WAV Group), you will gain valuable insights from a panel of industry experts on how offering location insights has become so crucial to the MLS websites.

The panelists include Éric Charbonneau (President, @OutilsCentris), Tom Demos (Director of Broker Sales, @Constellation1_), Ishay Grinberg (CEO, @rentalbeast7518), and Audrey Whittington (VP/Head of Sales, @local-logic), each bringing a wealth of knowledge and experience to the discussion. Together, they’ll delve into the reasons why expanded location insights are so critical to the MLS community and their members.

Recent insights from the WAV Group Customer Experience Index has uncovered a growing desire among real estate professionals to have their MLS increase traffic to the consumer home search site. Location insights tell the story of the property and give home searchers a more comprehensive picture of what it would be like to live there.  Adding this kind of data can give the MLS consumer a serious edge in the battle for online eyeballs. 

Local Insights can also be added on the backend of the MLS system allowing agents to remain at the center of the information as they guide their clients through the home search process. 

Watch the full panel discussion here: