By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 7

Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday.

ChatGPT is adding a memory featureChatGPT-4 adds memory

OpenAI revealed this week that it is testing a new memory feature for ChatGPT. The goal is a more personalized and valuable experience without providing expert prompts for ChatGPT to remember any previous prompts or stay within the same prompt set.

A key new feature of this potentially potent addition is that you can control what ChatGPT remembers. You will be able to tell it what to remember, ask it what it remembers, and tell it to forget things it remembers conversationally or in settings: Settings > Personalization > Memory.

You can view the memories and delete specific memories or clear its memory cache.

You also will be able to turn off memory collection, so it won’t create new or use existing memories, according to OpenAI. One caveat: deleting the chat does not erase the memory; you must delete the memory separately.

This new feature will be handy for anyone using ChatGPT to write or think in a particular person’s style. OpenAI offers a few other examples:

  • You’ve explained that you prefer meeting notes to have headlines, bullets, and action items summarized at the bottom. ChatGPT remembers your formatting style and recaps future meetings this way.
  • You’ve told ChatGPT you own a neighborhood coffee shop. When brainstorming messaging for a social post celebrating a new location, ChatGPT knows where to start.
  • You mention that you have a toddler and that she loves jellyfish. When you ask ChatGPT to help create her birthday card, it suggests a jellyfish wearing a party hat.
  • As a kindergarten teacher with 25 students, you prefer 50-minute lessons with follow-up activities. ChatGPT remembers this when helping you create lesson plans.

Again, the new memory capability that ChatGPT is adding is being tested. OpenAI announced, “We are rolling out to a small portion of ChatGPT free and Plus users this week to learn how useful it is. We will share plans for broader rollout soon.”

One of the best parts of this new capability is that its memory (unlike ours) will improve over time: the more you use it, the better it will get. Over time, you’ll notice it more and more.

Again, this is another ChatGPT leap forward in its product personalization movement.

Next week: A look at Sora, OpenAI’s new text-to-video tool, in very limited release.

Trying worth a try

Staying on the personalization trend in AI, is worth a try. Dubbed a “conversational search engine,” like ChatGPT,, or Gemini, it answers queries in natural language predictive text.

But it focuses on helping you find through search by simply asking a question. It returns fully sourced answers.

Perhaps its coolest feature is how it sources – embedding a footnote with an active link inside its answers. Most importantly, the sources were accurate, the links worked, and the information was current. Accurate sources and matching links are still hit-and-miss in the top AI tools, and most don’t do very well with the most recent events.

For example, we asked the free version of to tell us what it knows about something very current: the 2024 Delta Media Real Estate Leadership Survey. It provided an extensive answer, citing nearly two dozen sources. Below is an example of how it uses a citation from one of the bullet points in its answer:

  • AI adoption in real estate is widespread, with 75% of brokerages already using the technology and nearly 80% reporting that their agents have adopted AI tools. Despite this rapid integration, there remains persistent anxiety over the adequacy of safeguards to manage the risks associated with AI. 2 5

The free model uses ChatGPT 3.5 and then fuses it with its own LLM or large language model. It also allows the user to save their conversations. Furthermore, it features a switch to turn on “Copilot,” a mode that will enable you to refine your queries, often prompted by follow-up questions from the AI.

Perplexity Pro, which we have yet to test, allows over 300 Copilot queries a day, which again, handles more complex prompts, more thorough research, and, as a result, provides more accurate answers.

The most remarkable feature: You get to pick the underlying AI model to use, including ChatGPT-4, Claude 2.1, or Gemini, and you can switch between these to see which one provides the better answer.

It also supports file uploads that can be read by Claude 2.1 and ChatGPT-4.

Again, give it a try and share your feedback with

AI Five Fast FactsAI Five Fast Facts

  1. Research shows that members of Gen Z —”Zoomers” — are more likely to want to learn AI skills than Boomers (1.6x) or Gen X (1.1x) – LinkedIn
  2. Around one-third of this year’s graduating college seniors — and more than half of tech majors — say they plan to use GenAI in their careers – Handshake
  3. 57% of Gen Zers and 62% of Millennials surveyed said they were more excited about the potential benefits of AI than they were worried about the risks – Axios
  4. About 50% of graduating college students stated they plan to build their skill set in light of the emergence of generative AI – Handshake
  5. LinkedIn has seen an average increase of 75% each month in members worldwide, adding terms like “GAI,” “ChatGPT,” “Prompt Engineering” and “Prompt Crafting” to their profiles in 2023 – LinkedIn

Sources: Axios and Handshake

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