A few articles ago, we looked at why Google Tag Manager is a Brokers friend. The use case mentioned in the article tracked form conversion of a customer inquiry on a web page. Form submissions in real estate capture leads, so it is imperative to integrate forms into Google Analytics and learn as much as possible from our customers. This is one area where Google Tag Manager (GTM) and Google Analytics (GA) work beautifully together.
MLSs have a great opportunity to significantly improve the relevance and marketing power of their organization by finding ways to better serve the needs of their brokers and real estate consumers. I had the honor of interviewing David Charron, Chief Strategy Office of Bright MLS about the highly successful merger between Trend MLS, MRIS and several other MLSs in the Mid-Atlantic region of the United States. They have come together to create one of the largest MLSs in North America. Hear directly from David what it took to accomplish this broker-centric feat! Check out the video below where David will [...]
We are proud to announce that Dionna Hall and her newly formed team in South Florida at RAPB + GFLR is the FIRST recipient of WAV Group’s WAVes of Change Award! Watch the video below of the presentation of the first WAVes of Change Award! https://www.youtube.com/watch?v=GhNbmHZ0ZJU Why were they chosen? For creating the 3rd largest Association and one of the top 10 largest MLSs in America. RAPB + GFLR is solving problems for brokers in South Florida. The newly formed organization will provide listing exposure to nearly 30,000 agents, dramatically increasing marketing impact. It will also make it easier for [...]
It is indeed a bright day in the MLS. The largest MLS consolidation in history is on the countdown to launch. A memo was released today to REALTORS® who will be impacted by the project called MLS Evolved - revealing the new name of their future MLS – Bright MLS Memo from Tom Phillips, CEO of Trend MLS As we continue to update you, TREND, MRIS and 7 other organizations are working to consolidate and create the next era of the MLS. I am excited to announce the name of this new MLS organization will be Bright MLS. We chose [...]
