About Victor Lund

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So far Victor Lund has created 1334 blog entries.

IRES and Pikes Peak Launch Data Share Using RPR View™

Realtors Property Resource® (RPR) offers a feature called RPR View™ which is now the largest MLS data share in the U.S.  Since its initial Residential Platform launch in 2010, MLSs licensing their information to RPR have a choice to display their active and sold records “only to their subscribers,” or to a wider audience like “statewide,” or “all REALTORS® nationwide.” MLSs can also selectively opt into sharing with specific markets. All 1.2 million REALTORS® have access to RPR and over 700,000 REALTORS® have accounts.  RPR also has over 665 licenses with MLSs and Associations, with the majority having a policy [...]

By |2017-12-19T10:36:04-08:00December 19th, 2017|Main category, MLS Insights, Press Releases, Technology Evaluation|1 Comment
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Inside Real Estate Acquires BrokerSumo

WAV Group would like to congratulate Inside Real Estate and BrokerSumo. Inside Real Estate acquired BrokerSumo in an all cash transaction today. Both real estate technology firms are clients of both WAV Group and RE Technology. WAV Group is highly impressed by the quality of the Inside Real Estate core product, kvCORE. Inside Real Estate acquired Kunversion last year and has expanded the platform beyond team to a full broker suite. The kvCORE platform includes agent and broker lead generation websites, smart CRM, transaction management, an application marketplace, and integrations into many of the most popular applications in the industry. [...]

By |2018-08-11T03:54:41-07:00December 14th, 2017|Main category|Comments Off on Inside Real Estate Acquires BrokerSumo
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HAR Continues Success With Effective Consumer eMail Campaigns

The Houston Association of REALTORS® has long held the honor of celebrating success at the top of the MLS consumer facing website leaderboard. WAV Group has referenced this center of excellence in countless writings, research reports, and planning sessions. We turn once again to this well operated company to exhibit an example of how they are continuing to progress. One of the keynotes of driving consumer engagement is through email marketing campaigns. Today, RealInsights (the name of the HAR newsletter) is sent to an opt-in list of 800,000 consumers every two weeks! That is a vast consumer reach to promote [...]

By |2017-12-13T13:14:02-08:00December 13th, 2017|Broker Public Portal, Main category, MLS Insights, Product Management|Comments Off on HAR Continues Success With Effective Consumer eMail Campaigns
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Rethinking Forms Licensing – An Industry Desperate For a Solution

MLS and Association consolidation has delivered a path to solve many problems for Realtors® and brokers operating in markets where there is overlapping market disorder. With the exception of the San Francisco Bay Area, most large NFL cities have removed the need for Realtors® and brokers to subscribe to multiple MLSs, pay duplicate fees for MLS services, and manage listings in multiple systems. There are plenty of markets that should continue to purse consolidation discussions, but by and large, the MLS industry is on the right track and that is cause for celebration. However, real estate forms continue to be [...]

By |2017-12-13T12:00:51-08:00December 13th, 2017|Technology|1 Comment
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Study Says Longer Tweets are Better

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]

By |2017-12-13T09:00:10-08:00December 13th, 2017|Broker Technology Research, Main category, Marketing, Strategic Planning, Suveys and Research, Twitter for Real Estate|Comments Off on Study Says Longer Tweets are Better
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Boyenga Team Delivers Online Excellence Through Chime

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology [...]

By |2017-12-04T14:02:29-08:00December 4th, 2017|Clients, Marketing, MLS Insights, Technology Evaluation|Comments Off on Boyenga Team Delivers Online Excellence Through Chime
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Associations Rethink Forms Licensing Policy

If you were in the real estate business before the days of email, you may recall the experience of driving to the local Board of REALTORS® to pick up a forms packet for a transaction. Alternatively, your brokerage may have had a forms file with every type of printed form that you might need. Simply stated, forms were printed until pioneering State Associations of REALTORS® learned to share them electronically. Today, electronic forms management is a member benefit for all Realtors® as a member benefit of The National Association of REALTORS® (NAR). When Realtor Associations learned about this policy and [...]

By |2017-11-29T20:02:42-08:00November 29th, 2017|Main category|1 Comment
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What is a Brand?

A brand is the difference between a pair of running shoes and a pair of Nikes. A brand is what people feel about you your product, the service you provide, or your organization. It's part rational but mostly emotional. People will forgive a strong brand if it makes a mistake. likewise people won't forgive a weak brand if it makes a mistake, remember Gateway computers? We thought so. WAV Group is not a branding agency – we leave that to leading firms like 1000 Watt. But WAV Group starts every project with an understanding of your brand. Marilyn Wilson, former [...]

By |2017-11-22T12:00:20-08:00November 22nd, 2017|Main category|Comments Off on What is a Brand?
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IRES & REcolorado Sign Binding Merger Agreement

Approval from Shareholder Boards is Next Step to Form One MLS for Denver and Northern Colorado IRES and REcolorado have taken another step toward creating a single MLS that will serve 26,000 real estate professionals in northern Colorado and the greater Denver Metro Area. Lauren Hansen, CEO of IRES, and Kirby Slunaker, president and CEO of REcolorado, today announced the commitment between the two MLSs has now gone from a non-binding memorandum of understanding (MOU), as announced in September, to a binding merger agreement. The merger agreement has been signed by Hansen and Slunaker and has received approval from both [...]

By |2017-11-13T09:45:01-08:00November 13th, 2017|Main category|Comments Off on IRES & REcolorado Sign Binding Merger Agreement
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Steve Murray Appointed to Lone Wolf Board of Directors

WAV Group would like to congratulate the Lone Wolf board of directors for expanding their ranks to include Real Trends President, Steve Murray. It’s a great move and brokers should celebrate! About Lone Wolf: If you are not familiar, Lone Wolf is among the largest technology providers in the real estate industry with a focus on broker back office solutions where they are the market leader. Their accounting solutions have a profound market share – likely exceeding 50% of all brokerage firms in America. Last month, Lone Wolf acquired Instanet – making Lone Wolf either the #1 or #2 provider [...]

By |2018-05-03T21:22:35-07:00November 7th, 2017|Main category, Technology Evaluation|Comments Off on Steve Murray Appointed to Lone Wolf Board of Directors
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Communications and Public Relations are not Advertising

About four years ago, WAV Group expanded its consulting services to include Public Relations and Communications. Like everything at WAV Group, this service is an extension of our core Strategic Planning services. In our planning experiences, we learned that companies are not doing enough research to measure customer and employee satisfaction. So we started WAV Group Research. We learned that many companies have a hard time recruiting and hiring the right people, so we started WAV Group recruiting. WAV Group communications help companies develop and implement great communications and PR strategies. Kevin Hawkins is our leader in this segment of [...]

By |2018-05-03T21:22:35-07:00November 2nd, 2017|Main category, Press Releases|Comments Off on Communications and Public Relations are not Advertising
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CoreLogic Converts 46 Central Texas Data Recipients to Trestle

IRVINE, Calif., October 30, 2017—CoreLogic®(NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced it has successfully converted 46 data recipients of the Central Texas Multiple Listing Service (CTXMLS) to Trestle™.  CTXMLS is a regional service provider operated by five REALTOR® associations with approximately 3,600 members. Trestle by CoreLogic is a leading real estate data management and distribution platform that offers RESO Platinum-certified data access to real estate brokers and technology providers. “Customers are seeing the benefit of moving their data feeds to Trestle as they are able to offer RESO compliant feeds, managed with sophisticated digital license agreements and [...]

By |2018-08-12T08:50:19-07:00October 30th, 2017|Main category, Technology Evaluation|Comments Off on CoreLogic Converts 46 Central Texas Data Recipients to Trestle
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