About Victor Lund

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So far Victor Lund has created 1338 blog entries.

Broker with 357 Listings Gets No Leads From Trulia Last Week

WAV Group provides brokers with consulting on online marketing. One of our services includes benchmarking the effectiveness of listing syndication strategies. We have been tracking the performance of a real estate broker’s listings dating back to 2006 by publishing channel. As these reports show, Trulia effectiveness has decreased to a remarkable volume of no leads per week on 367 listings. The same report in 2013 showed between 12 and 25 leads per month. It begs the question “If a third party consumer website is not delivering value, should a broker continue to syndicate?” One thing is for sure, we can [...]

By |2018-05-03T21:23:13-07:00June 14th, 2016|Main category, Marketing|Comments Off on Broker with 357 Listings Gets No Leads From Trulia Last Week
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Marketing Automation Can Be a Huge Risk

This week I have gotten four open house notifications from a Realtor®. She is a friend of mine that has served in various capacities on the Board of Directors for an MLS 2,000 miles away from where I live. She sends me a monthly snapshot of what is happening in the housing market in her area, along with a note when she lists a new property. That is all good. But recently she caused me to hit the unsubscribe button by spamming me with an open house notification when I was clearly not a candidate to attend or buy. Marketing [...]

By |2018-05-03T21:23:14-07:00May 27th, 2016|Marketing|Comments Off on Marketing Automation Can Be a Huge Risk
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What’s Your Loyalty Program?

A loyalty program is such a simple thing to construct, and they work. I buy from Amazon because I get Amazon Prime – free shipping – a loyalty program. I fly with American or United because they give me priority boarding, upgrades, and other perks – a loyalty program. In the latter example, I continue to use American and United even though I am not delighted with their service or price. But the perks have more meaning to me than other options. It is really hard to break free of loyalty programs. For years, we consolidated our hotel preference to [...]

By |2018-05-03T21:23:14-07:00May 26th, 2016|Marketing|Comments Off on What’s Your Loyalty Program?
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Smart Home Certification for Residential Properties

Today, we had our Logitech Harmony Ultimate Home automation experience installed. From a single controller or mobile device, anyone in our family can controls connected lights, locks, thermostats, home entertainment devices, and even schedule when devices turn on or off. Everything is connected. Smart Homes May Add More Value This week, Coldwell Banker Real Estate and CEDIA announced a collaboration to develop a smart home curriculum for real estate sales associates. Coldwell Banker and CNET, the world’s largest and most trusted online source of consumer technology news and reviews, also developed the definition of a smart home which is illustrated [...]

By |2018-05-03T21:23:15-07:00May 18th, 2016|Product Management, Sales Advisory|Comments Off on Smart Home Certification for Residential Properties
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Real Estate in Crisis – Is Nothing Better Than Something?

Real estate is a fascinating industry when it comes to making choices about something vs. nothing. Again and again, we see individual agents, brokers, Associations, MLSs, and Franchises make choices to set something when getting nothing may be the better strategy. I doubt that this article will have any change on the bearing of the industry, but in some small way it may influence one or more decisions today or this week by a few people. Why Do We Sacrifice Long Term Success for Short Term Gain? In our industry, people too often say “yes” to a bad deal. An [...]

By |2018-05-03T21:23:15-07:00May 18th, 2016|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off on Real Estate in Crisis – Is Nothing Better Than Something?
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Sotto Voce: Broker Recruiting and Retention Lessons from the Streets of Brooklyn

One of my favorite people in real estate is John Reinhardt of Fillmore Real Estate based in Brooklyn, New York. I am not sure why, but everything competitive in the New York City area seems amplified. Like his peers, John is always building his business, one great agent at a time. Among John’s favorite recruiting lessons is the spot. In John’s case, his spot is Peter Luger’s Steakhouse. “It is the one place that agents cannot deny a free meal.” John is a recruiting machine – among the best in the business. The last time I sat down with John, [...]

By |2018-05-03T21:23:15-07:00May 11th, 2016|Broker-Agent Information|Comments Off on Sotto Voce: Broker Recruiting and Retention Lessons from the Streets of Brooklyn
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Clareity’s New Dashboard Review

Clareity Security is staging the release of their best Single Sign-On dashboard ever. As a quick primer, Clareity Security was born to prevent password sharing and other unauthorized access to the MLS system. The MLS has confidential fields that must be protected and Clareity’s software also prevents theft of service and provides revenue assurance to the MLS. Over the years, they extended the platform to ensure that valid MLS users could securely access other licensed solutions offered by the MLS. This “Single Sign-On” convenience not only manages authorized access, but also relieves the agent’s stress of remembering more usernames and [...]

By |2018-05-03T21:23:15-07:00May 10th, 2016|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off on Clareity’s New Dashboard Review
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MLSListings Offers RatePlug’s New Mortgage Technology to California Brokers & Agents

Many real estate brokers have modified their strategy with their mortgage affiliations as banks have fled the JVs and other joint arrangements. This has opened the door to MLSs like MLS Listings to partner with RatePlug to display live mortgage rates from leading local lenders. Let’s face it, for most families, it’s not the price of the home but rather the monthly payment that triggers affordability. Agents who can secure the lowest interest rates for their clients can leverage that to put deals together. A great thing about RatePlug is that brokers can invite their mortgage partners to display their rates [...]

By |2018-05-03T21:23:15-07:00May 10th, 2016|Broker-Agent Information, MLS Insights|Comments Off on MLSListings Offers RatePlug’s New Mortgage Technology to California Brokers & Agents
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Upstream™ Names Alex Lange President and CEO

WAV Group is pleased to officially announce and welcome Alex Lange to the UpstreamRE project as its first CEO. WAV Group has worked with the Upstream founders and Board of Managers as their consultant, curating the vision, shepherding the vendor selection process, working with the technology workgroup to kick off development, and now transitioning to Alex. I have known and worked with Alex for years and believe that the Board of Managers made an excellent choice. Working with our industry’s leadership has been a most rewarding experience. I am especially thankful for the support of so many fellow teammates – [...]

By |2018-05-03T21:23:16-07:00May 9th, 2016|Broker Technology Research, Main category, Press Releases|Comments Off on Upstream™ Names Alex Lange President and CEO
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Long and Foster Combines Mobile Search with Mortgage Pricing

There is an unsightly lack of holistic information that is being made available to consumers by full service brokerages. Until now, brokerage mobile applications provided plenty of information about properties for sale, but little information about brokers’ other service centers in mortgage, title, insurance, commercial properties, and property management (rentals). Long and Foster partnered with Xome’s Real Estate Digital division to deliver mortgage information to consumers through their real estate mobile application in an impressive way. For those of you who know Long and Foster, they provide a full array of real estate services through their company owned providers. Under [...]

By |2018-05-03T21:23:16-07:00May 6th, 2016|Broker Technology Research|Comments Off on Long and Foster Combines Mobile Search with Mortgage Pricing
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BUYSIDE Ramps Up Nationwide Adoption and Engages Industry Veteran to Lead Expansion Initiatives

NEW YORK, May 4, 2016 /PRNewswire/ — Charles Williams IV, CEO and Founder of the leading real estate analytics company Buyside has announced that Michael Pressnall, a respected and tenured industry executive and DocuSign veteran, has joined the company in the newly-created role of Vice President of Industry Engagement. “Mike is an ideal addition to our team as the Buyside platform continues its nationwide expansion and adoption by brokers, team, and agents looking to grow their top-line business income and serve customers more effectively. His success at DocuSign shows a stellar track record in bringing transformational technology tools to real estate brokerages [...]

By |2018-05-03T21:23:16-07:00May 5th, 2016|Broker Technology Research, Press Releases|Comments Off on BUYSIDE Ramps Up Nationwide Adoption and Engages Industry Veteran to Lead Expansion Initiatives
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Don’t Switch Software Vendors

WAV Group constantly tries to educate MLSs and brokers to stay with their current vendor. We have long preached that making a change costs a lot more than you think and sets the company’s goodwill back years. We see this in user satisfaction research gathered from both agents and consumers. Unless your vendor is impossible to work with, stick with them. Recently, I was directed to research published in the Harvard Business Review (HBR) that substantiates this issue even more. The article is titled Eager Sellers and Stony Buyers : Understanding the Psychology of New-Product Adoption. The article starts out [...]

By |2018-05-03T21:23:16-07:00May 2nd, 2016|Broker Technology Research|Comments Off on Don’t Switch Software Vendors
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