Zillow + ChatGPT: a new front for international listing exposure
For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.
NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com
NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.
The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.