Twitter users beware of spymaster aka spammaster

got a pile of direct messages from people I follow on twitter today that looked like this. When you go to the site, it asks you to be an exclusive first user of thier twitter game.  To sign up, you enter your user id and password so they can access your twitter followers.  It dynamically sends this message to every one of your followers and spreads like a spam virus.  There is nothing harmful, but it will take over your twitter account and autopost to your friends.  The only way to get out of the game is to block the [...]

By |2018-05-03T21:26:28-07:00May 29th, 2009|Broker-Agent Information, Main category, MLS Insights, Twitter for Real Estate|Comments Off on Twitter users beware of spymaster aka spammaster

Threewide hires Michele Routh-Combs as Vice President of Partner Relations

Threewide Corporation Appoints Michele Routh-Combs as VP of Partner Relations Morgantown, WV - June 28, 2009 - Threewide Corporation announces the addition of Michele Routh-Combs to the Executive Management Team as Vice President of Partner Relations. Routh-Combs brings 18 years of experience in real estate and real estate related technology and marketing. She is a well-known leader in real estate, recognized by many from her role at RE/MAX International where she served as Senior Technology Marketing Analyst and was involved with RE/MAX International’s Approved Supplier Program from 1999 through the end of 2005. Routh-Combs will manage strategic partner relationships for [...]

By |2018-05-03T21:26:28-07:00May 29th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Threewide hires Michele Routh-Combs as Vice President of Partner Relations

ZipRealty sets a new standard in school district search

Like ‘em or not - Zip continues to focus on offering one of the best property search websites in the industry to consumers.  Does anyone know of a brokerage that offered the opportunity to post ratings about homes before zip?  I know that this is a listingbook feature too.  Was Zip first? EMERYVILLE, CA–(MARKET WIRE)–May 19, 2009 – ZipRealty (NasdaqGM:ZIPR - News) (www.ZipRealty.com), the first national real estate brokerage to allow home shoppers to post ratings of MLS-listed homes and agent service, now allows buyers to scout for homes in specific school districts within the 36 markets the company serves. The [...]

By |2018-05-03T21:26:28-07:00May 20th, 2009|Broker-Agent Information, Main category|Comments Off on ZipRealty sets a new standard in school district search

Scraping vs Indexing of IDX data

MIBOR - the Metropolitan Indianapolis Board of REALTORS has recently responded to a complaint regarding a violation of their IDX rules and regulations - specifically the "anti-scraping" regulations. MIBOR has correctly responded to the complaint ruling that an IDX property search page which allows data to be copied and re-purposed is in violation of their rules.  I begin this post with this acknowledgement to clarify that MIBOR is in no way behaving badly.  Indeed, they are enforcing their published rules and regulations correctly. This issue has created a very difficult situation for MIBOR, NAR, and the unfortunate member of MIBOR [...]

By |2009-05-19T13:22:17-07:00May 19th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Scraping vs Indexing of IDX data

Microformatting enhances SEO for real estate

Microformats in plain english: Microformats is specific website coding standards (called Semantic information) that allows search engines to “read” the addresses and categories of inforamtion on your website, display the information in search results (like google maps), and allow the consumer to quickly download a vcard or address book card directly from the search result using a browser extension like Operator for firefox. As mentioned in the WAV Group White Paper on Localism - Geo Targeting strategies for real estate websites - search engines are often unable to view listings on most IDX Property Search solutions.  Companies like Trulia, Zillow, Loopnet and others real [...]

By |2018-05-03T21:26:28-07:00May 19th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Microformatting enhances SEO for real estate

Social Brand Marketing for Real Estate Brokers

Last week the WAV Group launched the first of its kind Broker Social Brand Marketing effort in Vancouver Canada.  We believe that any brokerage with 100 or more agents has a tremendous opportunity to command a sigificant voice in the Social Networks that surround the communities they serve. As this chart shows, Real Estate Broker Brands are lagging behind other consumer brands on making an online social statement.  Amazingly this is happening at a time when Real Estate is among the top news makers.  If you are a brand marketer, you must be astounded that there is no mention of [...]

By |2017-06-23T01:34:34-07:00May 8th, 2009|Broker-Agent Information, Main category|Comments Off on Social Brand Marketing for Real Estate Brokers

tweetopics: Twitter for Real Estate – twitterstate continued

On the heals of helping nearly every member of a brokerage in Brittish Columbia register on Linkedin, Facebook, Twitter, and Gmail I found myself listening to @cyberhomes and @nik_nik deliver a webinar on using twitter for real estate As a continuation of our popular blog post – twitterstate: Twitter for real estate, I thought that I would add a new post that lists some helpful tools that twitter bloggers in real estate should consider usiing Websites offering Twitter tools, and tips http://www.twitterlocal.net http://www.twello.com http://www.wefollow.com […]

By |2018-05-03T21:26:28-07:00May 6th, 2009|Broker-Agent Information, Main category|Comments Off on tweetopics: Twitter for Real Estate – twitterstate continued

WAV Group Releases Virtual Tour Whitepaper

There is a tremendous opportunity today for brokers and agents to differentiate themselves  and, as a result, grow their market share through better use of virttual tour technology.  According to the NAR 2008 Profile of Home Buyers and Sellers report 41% of the people that bought homes in 2008 were first time buyers.  Their average age was 30 versus 47 for repeat buyers.  This growing base of home buyers and sellers, with less wrinkles,  look for visual information first in their Internet searches.  Unfortunately our sources tell us 75% to 90% of listings on MLS systems today do not have virtual tours.  This means, listings [...]

By |2018-05-03T21:26:29-07:00May 4th, 2009|Broker-Agent Information, Main category, MLS Insights, Virtual Office Website Series|Comments Off on WAV Group Releases Virtual Tour Whitepaper

WAV Group 2009 Transaction Management Adoption Study – Coming Soon!

In 2005, WAV Group looked at Transaction Management adoption and wondered why it hadn’t taken off.  Everyone was saying they wanted it and everybody said it was a good idea, yet, the more we delved into it the more we found a lack of real adoption.  The study, which is still available for download here. identified many of the issues affecting adoption and why there was a gap between what the industry was saying and what the industry was doing. The study also made recommendations on the best ways to create adoption by rolling technology out in a series of steps [...]

By |2018-05-03T21:26:29-07:00May 1st, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on WAV Group 2009 Transaction Management Adoption Study – Coming Soon!

WAV Group Releases Localism Whitepaper

For more than two years, WAV Group has been doing research that provides insight for real estate companies to focus on strategies that will accelerate their online business opportunities. We have studied consumer and broker opinions of MLS Consumer Facing websites, Broker websites, the effectiveness of listing syndication, broker lead response and even mobile search. All of these studies were focused on measuring components of online strategies deployed today around the real estate industry. In this new report, titled Localism - WAV Group endaveours to look outward into the future of online effectiveness. We look forward to getting feedback from [...]

By |2018-05-03T21:26:29-07:00April 30th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on WAV Group Releases Localism Whitepaper

Virtual Office Website in the New York Times

If anyone has doubts about the power shift that is taking place as a result of Virtual Office Websites - think again.  Virtual Office Websites are putting real estate agents back into the center of the conversation between consumers and the property information in the best possible way. Check out the fantastic article from Sundays NYT entitled “Brokers Enrich Their Web Tactics.” This is what one broker had to say about Listingbook: Kathy Engel, an associate broker with Re/Max Shores Oceanside and the president-elect of the Long Island Board of Realtors, said that although she had been in real estate 23 [...]

By |2018-05-03T21:26:29-07:00April 25th, 2009|Broker-Agent Information, Main category, Virtual Office Website Series|Comments Off on Virtual Office Website in the New York Times

Luxury Real Estate gets Social in Las Vegas

Victor Lund of the WAV Group will be joining Jim Walberg of Caribbean Islands Realty, Jon Larrance of Perry & Company, Bruce Hiatt of Las Vegas’ Luxury Realty Group, and Michael Marquette of Marquette Turner of Australia to produce a seminar on Social Networking at the Luxury Real Estate Conference in Las Vegas next week. The Seminar topic is titled “The Power of Social Networking: Facebook, Twitter, Linkedin, and Blogging Tactics of Top Luxury Professionals” The success that these Luxury Real Estate brokers are having from leveraging web 2.0 social technologies has been outstanding.  It will be a pleasure to gain insight from professionals that have laid the [...]

By |2018-05-03T21:26:29-07:00April 23rd, 2009|Broker-Agent Information, Main category|Comments Off on Luxury Real Estate gets Social in Las Vegas