It looks to me like the Inman Conference in August of 2007 accurately marked the shift from Newspaper advertising to print advertising in Real Estate.  Way to go Brad!  I think you may have placed the thorny crown upon the king that gave you life as a writer (Although I think that the Chron still does very well compared to their peers in other cities).  Nevertheless, so it was that real estate began to spend more dollars advertising online, and so it continues today.  But there is a bright light in this story.  Take a careful look at what [...]

A few months ago I wrote a paper about Edutizing that talks about how to transform your online marketing approach away from traditional advertising to Edutizing. Edutizing allows you to share your insights and local knowledge as a way to attract new customers instead of bombarding potential customer with “me-isms”  that we see so many times in real estate advertising. Krisstina Wise, partner in the Goodlife Team and noted memeber of the AFIRE network(Awesome Females in Real Estate) has created a great method for using local market statistics as a method for building readership to her blog while positioning her [...]

Here is an early screen shot of the upcoming WAV Group iphone app.  This stuff is so easy to develop it is silly not to!

IMAPP, a leading provider of public records and property data software, today announced a new service with the potential to generate non-dues revenue for their MLS customers. According to a press release issued today by IMAPP: IMAPP’s new premium information product allows Multiple Listing Services (MLS) the option to maintain control over their data and generate revenue from their listings. Beginning immediately, IMAPP clients can elect to combine their data with IMAPP’s products and market to a new audience. Today most brokers publish their listing data to multiple sites including Zillow, Trulia and Realtor.com. These companies and many others are trying [...]

calREDD™, the statewide Multiple Listing Service, launches in Chico, Oroville, and Paradise LOS ANGELES (Jan. 25) calREDD™ today announced a succession of successful launches at the Chico Association of REALTORS®, the Oroville Association of REALTORS®, and the Paradise Association of REALTORS®. Members of those associations now can view properties for sale, place listings, prepare CMAs, and access agents for referrals via calREDD™, the statewide Multiple Listing Service (MLS). calREDD™ has been up and running to users acclaim since Jan. 11 at the Lake County Association of REALTORS® and since Aug. 17 at the Madera Association of REALTORS® and the Merced [...]