It looks to me like the Inman Conference in August of 2007 accurately marked the shift from Newspaper advertising to print advertising in Real Estate. Way to go Brad! I think you may have placed the thorny crown upon the king that gave you life as a writer (Although I think that the Chron still does very well compared to their peers in other cities). Nevertheless, so it was that real estate began to spend more dollars advertising online, and so it continues today. But there is a bright light in this story. Take a careful look at what [...]
A few months ago I wrote a paper about Edutizing that talks about how to transform your online marketing approach away from traditional advertising to Edutizing. Edutizing allows you to share your insights and local knowledge as a way to attract new customers instead of bombarding potential customer with “me-isms” that we see so many times in real estate advertising. Krisstina Wise, partner in the Goodlife Team and noted memeber of the AFIRE network(Awesome Females in Real Estate) has created a great method for using local market statistics as a method for building readership to her blog while positioning her [...]
Here is an early screen shot of the upcoming WAV Group iphone app. This stuff is so easy to develop it is silly not to!
IMAPP, a leading provider of public records and property data software, today announced a new service with the potential to generate non-dues revenue for their MLS customers. According to a press release issued today by IMAPP: IMAPP’s new premium information product allows Multiple Listing Services (MLS) the option to maintain control over their data and generate revenue from their listings. Beginning immediately, IMAPP clients can elect to combine their data with IMAPP’s products and market to a new audience. Today most brokers publish their listing data to multiple sites including Zillow, Trulia and Realtor.com. These companies and many others are trying [...]
Brokers are facing new challenges in today’s economy. Traditional firms have often focused on advertising or co-op advertising as a primary benefit to agents who join their firms. The new broker model is different. Brokers are turning more and more toward training agents and the offering of technology services that are vital to the success of real estate professionals today. When brokers look at implementing technology services today, they face pricing challenges from vendors who are slow to understand the broker’s business model. Companies who offer CMA products charge monthly fees per agent rather than bulk service fees – making [...]
calREDD™, the statewide Multiple Listing Service, launches in Chico, Oroville, and Paradise LOS ANGELES (Jan. 25) calREDD™ today announced a succession of successful launches at the Chico Association of REALTORS®, the Oroville Association of REALTORS®, and the Paradise Association of REALTORS®. Members of those associations now can view properties for sale, place listings, prepare CMAs, and access agents for referrals via calREDD™, the statewide Multiple Listing Service (MLS). calREDD™ has been up and running to users acclaim since Jan. 11 at the Lake County Association of REALTORS® and since Aug. 17 at the Madera Association of REALTORS® and the Merced [...]
WAV Group missed the initial press on DotLoop. They appear to provide REALTORS with an online offer submission utility combined with electronic signatures and transaction management. Our recent Transaction Management adoption study did not include them because we did not know they existed. Here is a quick clip that appeared on FOX news earlier in the month. What are your thoughts - PASS Or FAIL?
The Supreme Court made a significant ruling today that says the government may not ban political spending by corporations in candidate elections. It is a great victory for the National Association of REALTORS' lobby group. They can spend as much as they want now. The case brought to the court was a residual of the McCain-Feingold Law that banned the broadcast, cable, or satellite transmission of 'electioneering communications' paid for by corporate or labor unions from their general funds in the 30 days before a presidential primary and in the 60 days before the general elections. The Supremes ruled that [...]
As you can see from the photo, my mail "in box" gets very little attention. Imagine my surprise when I received a direct mail marketing piece from Google! For the past 5 years or so, real estate brokers and practitioners have been bludgeoned to believe that print marketing is dead, and that online marketing is the way to go. One would think that there would be no better poster child for online marketing than the inventor of the concept - Google. But alas, the king has revealed that online advertising on its own is not good enough. Google realizes that direct mail, print advertising is [...]
I would like to congratulate Mike Richardson and the rest of the crew at the Naples Area Board of REALTORS on the launch of their gorgeous new consumer property search website, Naplesarea.com. I had the pleasure of working with NABOR on this project and I believe it turned out beautifully. The tonality of the site does a great job of reflecting the casual elegance of the area, but it doesn’t stop there. It provides a terrific user interface for property search and the listing detail pages do a great job of highlighting the key elements of each property. The site [...]
Press Release (Disclosure: Marketlinx is a WAV Group Client) LOS ANGELES Calif., Jan. 20, 2010 SoCalMLS, Californias largest multiple listing service (MLS), and MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, today announced they have signed a multiyear agreement for MarketLinx to provide MLS software products to SoCalMLS and its nine REALTOR® associations. Serving more than 46,000 members in Southern California, SoCalMLS is one of the largest multiple listing service providers in North America. […]
Orlando Regional REALTOR Association (ORRA) http://www.orlrealtor.com is one of the most progressive real estate associations in North America with nearly 9,000 members in Orange and Seminole counties in Central Florida is looking for a new leader to drive the organization to its next level of growth and relevance. ORRA one of the largest Associations in the United States offering a breadth of association services. In addition to the association the company also manages two for profit divisions and a not for profit foundation. ORRA also enjoys partial ownership of My Florida Regional MLS http://www.mfrmls.com, one of the top 10 largest MLSs in [...]