How would you like to increase your business garnered from your website by 27%? That’s right, 27%. I had to say it again because people often do not believe in testing or research to determine what works best for their business. In fact, many companies today “take the high road” and completely ignore trends and tactics that can improve their business because they get stuck with their fondness for what they have and stop moving ahead.
Here is the example of how research and testing can drive improvements in company online effectiveness. Thankfully, the company the largest broker in the Neatherlands, so we can avoid domestic conflict.
Interestingly enough, if you spend much time on Zillow or Trulia – you will find that they are constantly A-B testing their site features by diverting some of their traffic over to test sites.
The results of adding the popup were overwhelming. The popup window increased home listings by 26.6%! The popup loaded 90 seconds after the visitor landed on the website. The coolest part is that they did not use it to drive traffic to a lead conversion form. They simply asked the consumer to make a self-commitment to the broker – also called a ‘self-generated” persuasion effect. It sets the consumer in more of a conversion-oriented mindset.
This single idea can boost your online effectiveness by 26.6% if your results are the same as our friend in the Netherlands. In truth, I have no idea how they “increased home listings by 26.6%.” For all I know, they simply increased lead generation, which led to increased conversion from the web. Who really knows. But the bigger question is – can you afford not to try it?
Let us know how it works for you.
If you are a broker or an MLS that needs to power up your online strategy, contact WAV Group for support. Victor@Wavgroup.com