iBuyers are not a threat for real estate brokers and their agents; they represent a major business opportunity. That’s what Lane Hornung says. He should know, as Lane may know more about iBuyers and iBuying than any broker-owner in America.
As founder of the highly successful 8z Real Estate in Colorado, he also heads what’s likely the hottest iBuyer services startups with zavvie.
Lane not only knows the iBuyer marketplace, he also knows how well the internet and real estate business can intersect. He’s a bonafide internet pioneer, creating what was once his state’s leading real estate internet site, COhomefinder.com, and was on the original executive team with ZipRealty.
zavvie has a turnkey solution for brokerages to offer a white-label, local iBuyer comparison tool. They just announced a deal with Dallas-Ft. Worth’s powerhouse brokerage Better Homes and Gardens Winans.
With its iBuyer platform, zavvie is growing fast as it puts the agent back at the center of the transaction — even an iBuyer transaction!
The news release has the details, here:
Better Homes and Gardens Real Estate Winans Empowers Home Sellers with iBuyer Platform
DALLAS – September 12, 2019 – Real estate powerhouse Better Homes and Gardens Real Estate Winans announces the launch of their Flex MoveTM Program. With Flex Move, homeowners get multiple instant offers on their home with the push of a button and can easily compare iBuyer offers with selling on the open market. A local professional with BHGRE Winans provides expertise and counsel for whichever path the homeowner chooses.
As Dallas/Fort Worth’s premiere lifestyle real estate company, BHGRE Winans is proving its commitment to bring all options to the table for its clients. These options now include purchase offers from Opendoor, Zillow Offers, RedfinNow, Perch and Offerpad – commonly referred to as iBuyers because these online firms offer to “instantly buy” homes. The Flex Move platform provides online tools that make it easy to collect offers from all active iBuyers in the market as well as a real-world estimate of selling price and net profits by listing on the open market. These industry leading tools provide homeowners with transparency, data, and professional expertise and guidance.
The BHGRE Winans Flex Move Platform helps homeowners uncover all of the essential information they need for their home sale, so they can make the best choice for their personal situation – whether that’s moving quickly with an instant offer or maximizing profit.
BHGRE Winans developed their Flex Move Program to address two crucial aspects that consumers may be overlooking when it comes to instant offers:
- If a homeowner is considering one instant offer, they need to compare that offer to all available instant offers, so they can choose the best one for them.
- If a homeowner is considering accepting an instant offer, they need to compare their net proceeds – their profit – to selling on the open market.
“The role of a professional real estate agent continues to be vital to the sale of a home, especially with the emergence of instant offers from iBuyers,” explains Mark McDonough, President BHGRE Winans. “We protect home sellers by being their chief advocate, expert negotiator and skilled facilitator. With Flex Move, home sellers can confidently accept an instant offer with the agent right by their side, guiding and advocating for them through the entire transaction.”
BHGRE Winans partnered with zavvie, whose technology, the Offer Optimizer™ Suite, powers the iBuyer platforms of leading brokerages in markets across the U.S. zavvie provides online tools and up-to-date, market-specific data so clients of their broker partners can make informed decisions about home selling.
“It’s not agents against iBuyers. It’s agents and iBuyers working together to benefit sellers. iBuyers are a new group of potential buyers, and for some sellers, they’re a great option,” said Lane Hornung, CEO and Founder of zavvie.
“Forward-thinking brokerages like BHGRE Winans are bringing the iBuyers to the table for their clients. When homeowners in Dallas-Fort Worth are considering selling their home, they can count on BHGRE Winans agents to give them all of their options — along with an incredible experience. Working with Winans to provide multiple offers with a push of a button is thrilling,” Hornung added.
Find more information at betterdfw.com.
About Better Homes and Gardens Real Estate Winans
BHGRE Winans is a dynamic, family-owned company with over 30 years of successful real estate service. Using innovative technology and a strong focus on agent and customer service, Better Homes and Gardens Real Estate Winans has become one of the premier real estate companies in the Dallas/Fort Worth Metroplex. With over 200 REALTORS® serving the metroplex we provide our full range of services to every pocket of DFW.
Our large number of full-time, relocation certified REALTORS® and a talented support staff offer unsurpassed expertise, education, and experience in meeting the unique challenges of every transaction. Our Relocation Team has won many performance-based recognition awards including the 2018 Cartus Network Masters Cup which is widely recognized as the top relocation award in the country.
zavvie is a technology company committed to adding ease and clarity to broker relationships with iBuyers. With Offer Optimizer™ Suite, zavvie connects brokerages, their agents, and clients with iBuyers. Currently operating in iBuyer markets and rapidly expanding, zavvie gives brokerages and agents all they need to thrive: easy to use tools, technology, training, marketing and strategy.
zavvie Offer Optimizer™ received an Inman Innovator Award for Most Innovative Real Estate Technology, and the company is a graduate of the National Association of REALTORS® REach program. Brokerages interested in licensing Offer Optimizer™ technology visit zavvie.com.
Note: Flex MoveTM is a trademark of Better Homes and Gardens Real Estate Winans
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