About Kevin Hawkins

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So far Kevin Hawkins has created 342 blog entries.

Are you delivering customer service or lip service?

[Part 1 of 2] I have a theory: Customer service provided by most technology companies sucks. Ask yourself when was the last time you told someone or posted something on Facebook about a great customer service experience from any technology company with a first letter other than “A” (Apple, Amazon don't count). Better yet: When have you ever posted a rave review about your customer service experience with a real estate technology company? Or a vertical technology company for any industry? My guess is that’s as rare as rain in the Sahara. Yet how many tech firms tout publicly that [...]

By |2019-09-15T10:04:37-07:00December 17th, 2014|Main category, Technology Evaluation|1 Comment
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Losing the Convention of Conventions

It was 1986. Inflation was under 2 percent, the Dow Jones closed under 2,000, a gallon of gas was under a buck, Americans were being held hostage in Iran, and it was the year the US bombed Libya. It was also the year of my first NAR Convention, held in New York City at the then new Jacob K. Javits Convention Center. I had convinced my employer at the time, Great Western Savings of Beverly Hills, to let me scout the event for exhibiting, sponsorship and press opportunities, as the bank was ready to grow its lending model nationally. The [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|Comments Off on Losing the Convention of Conventions
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Millennial Marketing Madness

The fervor about marketing to Millennials peaked for me during the National Association of REALTORS® Convention in New Orleans last week. Surely you’ve seen some of the recent headlines: “Millennials could hold the key to housing recovery,” “Millennials need to be wooed,” “Insights about Millennials’ path to homeownership,” etc. One of the seminars at NAR had this in its title:” “Generating Referrals from Millennial Home Buyers.” Say what? Try this headline: Millennials are broke. Yes, Millennials (a.k.a. Generation Y), those who ages range from about 19 to 38, may comprise the largest segment of the U.S. population at 86 million [...]

By |2018-05-03T21:23:55-07:00November 14th, 2014|Main category, Marketing|1 Comment
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Real estate leaders share 2015 outlook on housing, economy

Imprev arguably has come to own the real estate “Thought Leader” space with its bi-annual survey now in its third year, largely because it’s not a self-serving exercise. What we get from their latest Thought Leader Survey is a refreshing, unfiltered view from a broad cross-section of the leadership of America’s real estate brokerage and franchise operations, large and small. Collectively, the real estate execs surveyed represent firms and brands that generate about half of all real estate transactions each year. Individually, there’s solid representation among small and large firms: 15% of the respondents have 50 agents or fewer, 18% [...]

By |2018-05-03T21:23:55-07:00November 6th, 2014|Main category, Reports|Comments Off on Real estate leaders share 2015 outlook on housing, economy
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Facebook frustration, love for LinkedIn and Hello, Ello

Many self-proclaimed experts tout the importance of social media in real estate marketing as if it were a nitroglycerin prescription for someone with a heart ailment. Without it you will die. And they get away with this B.S. We have to remember that social media are communication channels; and, yes, their power, their ability to engage and cause immediate action indeed can be daunting. But they are still just channels and they are not the only channels you can use to reach, engage and cause your target audiences to respond. In fact, if you use social media incorrectly it will [...]

By |2018-05-03T21:23:56-07:00October 29th, 2014|Main category, Marketing|Comments Off on Facebook frustration, love for LinkedIn and Hello, Ello
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30 Days and Counting

“How do you like your new gig,?” asked Lew Sichelman, perhaps America’s most ardent and prolific consumer real estate columnist and my dear friend of nearly 30 years, by phone the other day. “Unbelievable!,” I answered, wanting to forget that I learned that automatic response from a Tommy Hopkins sales training class I took a dozen years ago. But it’s an accurate description of how it’s been to join a team that is clearly among the most revered and respected professionals in real estate. On September 23, Victor Lund and Marilyn Wilson told the world that I was joining their [...]

By |2018-05-03T21:23:56-07:00October 29th, 2014|Main category, Our Services|1 Comment
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