About Marilyn Wilson

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So far Marilyn Wilson has created 557 blog entries.

The Power of Benchmarking – MFRMLS Experiences New Heights in Customer Satisfaction

The Power of Benchmarking WAV Group strongly believes that you cannot accomplish what you cannot measure. How do you know if your customers are loyal fans and would recommend you to others? By asking them, of course.   And not just asking them on occasion, but every time anyone in your organization connects with them in any way. We have witnessed significant improvements in customer satisfaction when a MLS regularly measures satisfaction levels and then, of course, continues to improve in the areas where they have received suggestions for improvement. Why does satisfaction matter? After all MLSs for the most part [...]

By |2018-05-03T21:25:53-07:00February 4th, 2011|Main category, MLS Insights|Comments Off on The Power of Benchmarking – MFRMLS Experiences New Heights in Customer Satisfaction
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Divided we get conquered!

Can’t we all just get along? Last week at Inman Connect in New York City, I was invited to share the Top 5 questions MLSs should address in the next year.  I reserved one of my five points to one of the key dysfunctions I have observed in our industry - Internal Squabbling.   As the market gets tighter and budgets gets strained, we see more and more examples of discord between real estate organizations supposedly all designed to serve the needs of real estate professionals.  In some regions we see local real estate associations engaging in predatory practices, trying [...]

By |2018-05-03T21:25:54-07:00January 22nd, 2011|Broker-Agent Information, Main category, MLS Insights|Comments Off on Divided we get conquered!
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Zillow and Agent Ratings

WAV Group has been talking about Agent Ratings for a long time now. We published a white paper on the topic in December of 2008. Around the internet, everything gets rated - consumer products and services of every type. It was not a terribly hard forecast to imagine that someone would emerge to become the epicenter of the Agent Rating. There have been a number of successful efforts in Agent Ratings - perhaps the leader in the space has.been QualityCertified or QSC.  They pioneered the landscape and have a methodology of insuring that real customers give real ratings. To my knowledge [...]

By |2018-11-08T02:43:58-08:00December 14th, 2010|Main category|Comments Off on Zillow and Agent Ratings
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How about a new real estate organization to separate the wheat from the chaff?

Lani Rosales at Agent Genius.com wrote an interesting article about whether there are too many REALTORS in the market at this point. While I understand why many would suggest that the market may, in fact, be oversaturated, I would argue that NAR serves a valuable purpose as a political organization. The more members, the more influence.  There’s nothing wrong with its role as THE advocate for the real estate industry. Instead of trying to revamp NAR, I would love to see a new organization meant only for top producers and  highly trained professionals new to the industry. The entry stakes would be [...]

By |2018-11-08T02:43:10-08:00November 13th, 2010|Main category|Comments Off on How about a new real estate organization to separate the wheat from the chaff?
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Attention Buyers Agents – Do not Give Away one of your Most Valuable Marketing Tools!

Are we going to give yet another marketing advantage away to third parties? Hard times call for hard measures….we need to be aggressive as we can and leverage every marketing tool available to us.  We need to provide consumers with the information they require.  To stay at the center of the transaction real estate pros need to provide consumers the information they want in the way they want it. What is the one of the most important marketing tools top producers can provide -  feedback from past clients. As noted in the WAV Group paper entitled Your Secret Weapon, Your Reputation, [...]

By |2018-11-08T02:42:27-08:00February 14th, 2009|Broker-Agent Information, Main category|Comments Off on Attention Buyers Agents – Do not Give Away one of your Most Valuable Marketing Tools!
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