About Marilyn Wilson

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So far Marilyn Wilson has created 567 blog entries.

Looking for ways to make your Association more valuable? Take credit for your MLS

Many times when I speak with Association Executives they tell me how they wish they could play a more vital role in solving the technology needs of its members. Here’s a simple idea to consider…..why not take advantage of all of the great services and technologies and training classes your regional MLS offers?  Many MLSs offer terrific consumer-facing websites, for example.  For example, few association sites I visit feature the MLS Consumer facing website on their websites.  Property search has been proven to to be the best way to generate consumer traffic yet few Associations are taking advantage of framing [...]

By |2018-05-03T21:25:42-07:00April 26th, 2011|Main category, MLS Insights|Comments Off on Looking for ways to make your Association more valuable? Take credit for your MLS
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Looking to make your MLS more profitable? How about improving the earth along the way too?

Are you as worried about our planet as I am?  We continue to destroy it without considering the consquences. As a mother of a young child, I would really like to find ways I can create a positive impact on the planet she will be living on in the future. While I don’t believe I can come up with a way to reduce the amount of oil used in auto engines or eliminate jet fuel from our air supply, I do believe I can help influence our own businesses.  The technology exists. We just need to embrace it and make [...]

By |2018-05-03T21:25:43-07:00April 25th, 2011|Main category, MLS Insights|Comments Off on Looking to make your MLS more profitable? How about improving the earth along the way too?
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MLSs across the U.S. helping consumers to get into homes

Three more MLSs announced today that they will offering a great new service that helps connect consumers to a myriad of downpayment assistance programs around the United States. The program called Workforce Resource helps agents promote downpayment assistance programs that will help their clients be able to afford homes because they will receive help with the downpayment.  Within the MLS system each listing is tagged with the type of downpayment assistance program(s) available for that home. These forward looking MLSs now join NorthstarMLS and Empire Access MLS to cover 23 million Americans in 10 states served by over 90,000 REALTORS® [...]

By |2018-05-03T21:25:43-07:00April 25th, 2011|Main category|Comments Off on MLSs across the U.S. helping consumers to get into homes
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Tired of the state of the real estate market? Then do something about it!

I just love to see leaders of the real estate industry take an active stand in trying to impove the state of the housing market. I applaud Steve Hundley’s effort for bringing the key issues facing the San Diego real estate market to the forefront with the state and federal legislators from his area. Steve is placing his company 1ParkPlace in the forefront of influencing change by connecting community leaders and government officlals to talk about tangible methods to fix the real estate industry woes. I would love to see REALTORS and technology companies around the country come together to [...]

By |2018-05-03T21:25:44-07:00April 12th, 2011|Main category|Comments Off on Tired of the state of the real estate market? Then do something about it!
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Director of Product Management Position Available

WAV Group has been commissioned to help one of the leading real estate software companies in the United States hire for a newly created Director of Product Management position located in Orange County, California. The ideal candidate for this position will be an enthusiastic individual that possesses that rare but valuable mixture of intellectual curiosity, business acumen, marketing savvy, technical proficiencies, strong communication skills, and attention to detail.  They will be able to drive a team to rally around a vision of a platform that uniquely meets the needs of real estate consumers and real estate practitioners better than its [...]

By |2018-05-03T21:25:45-07:00April 5th, 2011|Main category|Comments Off on Director of Product Management Position Available
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MRED to help consumers afford homes in the Chicagoland area

One of the key goals for the long-term survival of MLSs is to identify tools that can help create tangible results for their subscribers.  The best way to “move the needle” on customer satisfaction is to provide agents with something that DIRECTLY affects their ability to sell homes.  As MLSs review new services to consider they need to prioritize programs that will help agents and brokers be more successful.  MLS systems are a given now - the progressive MLS has to become a partner with its brokers and play a valuable role in delivering services that make the entire industry [...]

By |2018-05-03T21:25:45-07:00March 31st, 2011|Main category, MLS Insights|Comments Off on MRED to help consumers afford homes in the Chicagoland area
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The entire real estate industry is retiring!

I was reviewing the 2010 National Association of REALTORS Member Profile today and noticed a very alarming fact!  The real estate industry is retiring! Not only has the average age of REALTORS moved from 51 to 54 year old.  While the number of REALTORS that are 60 or older has risen 32% in the past four years, the number of REALTORS that are 39 years old and younger has actually DECREASED 21%!   Not only is the industry concentrated on those that are nearly retirement age, we are LOSING those that are in their prime producing years!   Most MLSs and Associations [...]

By |2018-05-03T21:25:50-07:00March 5th, 2011|Main category|Comments Off on The entire real estate industry is retiring!
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Looking to build your MLS Brand Recognition? Try driving it around town!

In much of the research we conduct on behalf of MLSs we see a disturbing, but consistent trend. Many agents are not aware of their MLS or the services they provide for them. When asked who owns the MLS, we often hear “some third party company", “my association” or in many cases “I don’t know".  Many agents have more brand recognition of their MLS system itself,  than they do of the MLS organization. Here’s a few tips to think about how to dial up your brand recognition with both agents and consumers. MRIS, the largest MLS in the country located [...]

By |2018-05-03T21:25:51-07:00February 21st, 2011|Main category, MLS Insights|Comments Off on Looking to build your MLS Brand Recognition? Try driving it around town!
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Come join me at the 4th Annual AFIRE Conference

Many of you have probably heard me “gushing” over the years about the AFIRE Conference.  AFIRE or Awesome Females in Real Estate is a one of a kind conference for female executives in the real estate industry.  They say it’s “lonely at the top". This conference provides executives and business owners with a safe place to talk about the issues they are facing in their businesses without their staffs or boards in the room.  I have forged some of my closest relationships in the business at this conference. I have been honored to spend time with some of the most [...]

By |2018-05-03T21:25:52-07:00February 16th, 2011|Main category, MLS Insights|Comments Off on Come join me at the 4th Annual AFIRE Conference
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CoreLogic’s Infonet tops 140,000 participants

According to a press release released today, CoreLogic’s Infonet program now has agreements in place to serve over 140,000 participants throughout the United States. Today they announced that five multiple listing services (MLSs), representing more than 19,000 real estate professionals, have joined the Partner InfoNet revenue-sharing program. The new agreements include the program’s first in Florida and bring the total number of real estate professionals who are participating in Partner InfoNet to more than 140,000 and more than 400,000 listings. The new MLSs are: Regional MLS, Inc. of Palm Beach; North Carolina’s Fayetteville Association of Realtors, Inc.; Central Virginia Regional [...]

By |2018-05-03T21:25:52-07:00February 15th, 2011|Main category, MLS Insights|Comments Off on CoreLogic’s Infonet tops 140,000 participants
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The Power of Benchmarking – MFRMLS Experiences New Heights in Customer Satisfaction

The Power of Benchmarking WAV Group strongly believes that you cannot accomplish what you cannot measure. How do you know if your customers are loyal fans and would recommend you to others? By asking them, of course.   And not just asking them on occasion, but every time anyone in your organization connects with them in any way. We have witnessed significant improvements in customer satisfaction when a MLS regularly measures satisfaction levels and then, of course, continues to improve in the areas where they have received suggestions for improvement. Why does satisfaction matter? After all MLSs for the most part [...]

By |2018-05-03T21:25:53-07:00February 4th, 2011|Main category, MLS Insights|Comments Off on The Power of Benchmarking – MFRMLS Experiences New Heights in Customer Satisfaction
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Divided we get conquered!

Can’t we all just get along? Last week at Inman Connect in New York City, I was invited to share the Top 5 questions MLSs should address in the next year.  I reserved one of my five points to one of the key dysfunctions I have observed in our industry - Internal Squabbling.   As the market gets tighter and budgets gets strained, we see more and more examples of discord between real estate organizations supposedly all designed to serve the needs of real estate professionals.  In some regions we see local real estate associations engaging in predatory practices, trying [...]

By |2018-05-03T21:25:54-07:00January 22nd, 2011|Broker-Agent Information, Main category, MLS Insights|Comments Off on Divided we get conquered!
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