Flipping the switch on your new MLS system There is perhaps no more daunting task that could face an MLS than switching MLS vendors.  Most MLSs opt for choosing consultants to work with staff to create communications and training programs to make the transition as sooth as possible,  and run systems in parallel until a cut over is complete - but not all MLSs can afford this. Recently we have seen a lot of feedback from some rather challenging CalRedd conversions - most notability in Fresno and subsequently in Lake County.  But perhaps it is best to look outside of [...]

In real estate, we love our letters.  CSO is Chief Social Officer.  Hence the question begins; who is your company’s designee that owns your social media strategy? As we look back over the past few years, social media evolved slowly.  Most corporations started with the tactic of outlawing Social media by employees.  After all, like personal cell phone usage, it was viewed as a distraction from the work at hand.  Now things have evolved, and progressive organizations have learned that social networking by employees (if done correctly) enhances the company’s brand and strengthens relationships with customers. The challenge is to [...]