New Subscription Model needed for Broker CMA services
Brokers are facing new challenges in today’s economy. Traditional firms have often focused on advertising or co-op advertising as a primary benefit to agents who join their firms. The new broker model is different. Brokers are turning more and more toward training agents and the offering of technology services that are vital to the success of real estate professionals today. When brokers look at implementing technology services today, they face pricing challenges from vendors who are slow to understand the broker’s business model. Companies who offer CMA products charge monthly fees per agent rather than bulk service fees – making [...]