Thanks to so many of you who requested Marilyn’s powerpoint presentation that was delivered at the MLS Cloud Conference hosted by the Houston Association of REALTORS. It has been a pain to email given the size, so it is posted here and you can download it. Contact Marilyn directly if you would like any details, narration or publishing permissions. […]
Dot MLS Domains In 2009, many of the most progressive real estate technology CEOs set forth to combine their efforts around providing an internet construct that allows consumers to know when they are on an official website powered by MLS data. The problem that consumers face today is that there are so many property search websites which claim to offer MLS data, but do not. Under the current Internet guidelines and provisions, it is nearly impossible for organized real estate to put an end to these false MLS claims that hoodwink consumers. To cure this [...]
Broker Opt Out Buttton The practice of MLS data licensing gives rise to new questions in our industry. The question before us today is: What does Broker Opt-Out mean? WAV Group reached out to a variety of respected industry executives to get an answer to this question. None were able to cite a rule or a legal case that outlined a definition. Moreover, none were able to produce a definition in their MLS rules and regulations. As such, our industry faces a new opportunity. MLSs may define Broker Opt-out and Broker Opt-in as it relates [...]
Generating Non Dues Revenue MLSs and Associations of REALTORS® are facing budget woes. The decline in the housing market created a cascading impact on dues revenue. The number of subscribers to MLS service has retreated to 2006 averages, coupled with membership losses to Associations of REALTORS®. In isolated real estate markets around the country, MLSs and Associations have become creative at building revenue streams outside of subscription fees and membership dues. Advertising is chief among them. As you have read in leading real estate media sources like RE Technology, Inman News and RIS Media, there [...]
