Coldwell Banker and IMPREV logo'sToday’s real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies.

There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader’s partner for their marketing suite, jointly providing a full solution to Keller Williams, unit Marketleader purchased SharperAgent in 2011. At the time of the acquisition, SharperAgent claimed 30,000 customers and Marketleader claimed 50,000 customers. Marketleader then went on to sign up a number of large franchise organizations, including Century 21. Today, the Marketleader suite is a business unit owned by Trulia who is in the process of being acquired by real estate portal leader, Zillow.

No doubt, this announcement for Imprev is significant. Imprev has had a nearly decade-long standing relationship with RE/MAX and recently launched an automation platform with Berkshire Hathaway’s largest brokerage, Fox and Roach Realtors (a solution that is tightly integrated into CoreLogic’s AgentAchieve platform). Imprev shows with Coldwell Banker that it can connect to Leadrouter, which is a standard used by other Realogy franchises.

Congratulations to Imprev and to Coldwell Banker’s 84,000 sales associates. Since over 80% of a firm’s business comes from sphere marketing – marketing suites like Imprev are critical service offerings.

disclaimer – WAV Group has provided consulting services to all companies mentioned in this post.

Press Release

Coldwell Banker Unveils New eMarketing Platform

Madison, N.J. (Sept. 29, 2014) – Coldwell Banker Real Estate LLC today announced an agreement with Imprev, Inc. to power the Coldwell Banker® brand’s fully mobile eMarketing platform. Coldwell Banker eMarketing is part of the new Coldwell Banker 360 suite of products that give Coldwell Banker independent agents and brokers access to a platform that delivers an extensive range of exclusive designs and marketing content and allow them to easily engage with consumers via the Web, email and social media, including Facebook, Twitter, Google+ and Pinterest.

“Our new Coldwell Banker eMarketing platform will make it easier for Coldwell Banker agents to connect with prospective home buyers and sellers while increasing productivity,” said Sean Blankenship, senior vice president of marketing, Coldwell Banker Real Estate. “We are excited about the Imprev system integrating with Coldwell Banker Leadrouter, our lead routing system that allows Coldwell Banker agents to respond immediately to online leads and effectively maintain relationships with past, present and future clients.”

The Coldwell Banker eMarketing platform:

  • Allows marketing content to work on mobile devices–tablets and smartphones
  • Enables agents to create and distribute marketing content from wherever they are using an iPad or tablet device
  • Integrates seamlessly with Xpressdocs, the Coldwell Banker preferred vendor for commercial printing
  • Allows embedded video in email campaigns for a rich consumer experience

Coldwell Banker selected marketing technology firm Imprev, Inc. because of its reliable, robust and mobile-centric platform, custom built to serve the needs of its agents and brokers.

“Coldwell Banker clearly recognizes the power of an agent’s relationships,” said Renwick Congdon, chief executive officer of Imprev. Pointing to the 2013 Imprev Thought Leader Survey, Congdon said, “Nearly all broker-owners surveyed said that relationship-based sources, including an agent’s sphere of influence, provide the most valuable leads.”

Imprev, Inc. is the largest provider of private label marketing solutions to the real estate industry today, producing innovative marketing solutions including automation, custom Marketing Centers and digital apps, delivered by the industry’s most advanced and stable platform.

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 84,200 independent sales associates affiliated with more than 3,100 offices in 48 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel.  The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program.  Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.  Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

About Imprev, Inc.
Imprev, Inc. is the largest provider of private label marketing solutions to the real estate industry today, producing innovative marketing solutions including automation, custom Marketing Centers and digital apps, delivered by the industry’s most advanced and stable platform.

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