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Inside Real Estate Acquires Circlepix

Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is Kunversion – a competitor with Commissions Inc and Boomtown. What’s different is that Commissions Inc. and Boomtown do not really have an enterprise broker solution. Inside Real Estate invested a year of development to extend the original Kunversion platform to make it a fully enterprise broker solution.

For brokers looking to run significant digital marketing campaigns, you need to look at systems like Inside Real Estate. Inside Real Estate calls their broker platform KVCore. It’s great website solution for lead capture off of online media buys. Behind the lead capture, they have an impressive CRM. It does everything that other CRMs do, but is built to look fresh and impressive to agents. It is among the best broker-in-a-box solutions – broker facing website and co-branded agent websites with impressive integrations supporting SSO and Web APIs.  WAV Group has written extensively about how brokers can remargin their business by generating online leads and referring consumers to their agents for a referral fee.

What is interesting about Inside Real Estate is that they are building their application stack by purchasing known companies with lots of customers. Kunversion was their first big purchase. Reimagined as a platform, KVCore provides broker website, intranet, and agent websites. It also incorporates an excellent CRM that is pretty competitive to other CRM leaders. Inside Real Estate handles digital marketing and lead capture on Social Media and other platforms as well. Inside Real Estate is integrated with around 450 of the 690 MLS markets supporting RESO certified data feeds. Their system internalizes about 85% of all listings in America.

Inside Real Estate purchased an amazing company called BrokerSumo a few months ago. They have a commission accounting solution that is lighter than LoneWolf, AccountTECH, or ProfitPower – but pickup up the full accounting ledger with Quickbooks integration.

With this acquisition of Circlepix, Inside Real Estate adds a full marketing suite – automated virtual tours, flyers, brochures, etc. CirclePix in the segment dominated by Imprev and to a somewhat lesser extent, Constellation’s MarketLeader. The acquisition of Circlepix fills a big gap.

Inside Real Estate now offers a collection that includes broker websites, broker intranet, single sign on, robust APIs, accounting, and now – a marketing suite for virtual tours, flyers, etc.

I would expect that Inside Real Estate will continue on their acquisition path. The CEO is also a principle of Salt Lake City based 42 Ventures – and 42 Ventures is well tied to private equity funds. More than tech companies, they are acquiring the leaders and employees that have been in the business for decades. Unlike startups that often miss this key component, Inside Real Estate is enriched by people with experience.

Sidebar: If you have not followed VHT, the company that purchased the photographer network from Circlepix last month – they are the Virtual Tour provider that sued Zillow and prevailed to the tune of about $8.5 million. Insiders suggested that Zillow wanted to see the case through to see if they could knock down the copyright of listing photos. Now  we are hearing rumors that Zillow is putting pressure on MLS copyright at the Library of Congress. The National Association of REALTORS® and law firm Larson Skinner are fighting back. If brokers and MLSs lose their ability to copyright listing content, Zillow can skip data feeds and scrape listings without broker consent. I do not think that they have any plans to do this, but appear to be poking the validation of protection.

Today, WAV Group is representing a number of companies that are on the path to purchase nearly 250,000 seats of software as a service. We announced earlier this week that David Gumpper joined our firm to help with vendor selection and systems integration. This is a big part of our business and we are insiders on a lot of these transactions. Technology firms on an acquisition trail should talk to us. We have deep ties to the capital markets. Brokers should talk to us – we can escort you though the vendor selection process. That is an everyday thing for us.

Here is the press release.

Circlepix has been busy forming new corporate partners. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is Kunversion – a competitor with Commissions Inc and Boomtown. What’s different is that Commissions Inc. and Boomtown do not really have an enterprise broker solution.

For brokers looking to run significant digital marketing campaigns, you need to look at systems like Inside Real Estate. Inside Real Estate calls their broker platform KVCore. It’s great website solution for lead capture off of online media buys. Behind the lead capture, they have an impressive CRM. It does everything that other CRMs do, but is built to look fresh and impressive to agents. It is among the best broker-in-a-box solutions – broker facing website and co-branded agent websites with impressive integrations supporting SSO and Web APIs.  WAV Group has written extensively about how brokers can remargin their business by generating online leads and referring consumers to their agents for a referral fee.

What is interesting about Inside Real Estate is that they are building their application stack by purchasing known companies with lots of customers. Kunversion was their first big purchase. Reimagined as a platform, KVCore provides broker website, intranet, and agent websites. It also incorporates an excellent CRM that is pretty competitive to other CRM leaders. Inside Real Estate handles digital marketing and lead capture on Social Media and other platforms as well.

Inside Real Estate purchased an amazing company called BrokerSumo a few months ago. They have a commission accounting solution that is feature rich and less costly than LoneWolf, AccountTECH, and ProfitPower. BrokerSumo integrates beautifully with Quickbooks.

With this acquisition of Circlepix, Inside Real Estate adds a full marketing suite – automated virtual tours, flyers, brochures, etc. CirclePix in the segment dominated by Imprev and to a somewhat lesser extent, Constellation’s MarketLeader. The acquisition of Circlepix fills a big gap.

Inside Real Estate now offers a collection that includes broker websites, broker intranet, single sign on, robust APIs, accounting, and now – a marketing suite for virtual tours, flyers, etc.

I would expect that Inside Real Estate will continue on their acquisition path. The CEO is also a principle of Salt Lake City based 42 Ventures – and 42 Ventures is well tied to private equity funds. More than tech companies, they are acquiring the leaders and employees that have been in the business for decades. Unlike startups that often miss this key component, Inside Real Estate is enriched by people with experience.

Sidebar: If you have not followed VHT, the company that purchased the photographer network from Circlepix last month – they are the Virtual Tour provider that sued Zillow and prevailed to the tune of $8.5 million. Zillow wanted to see the case through to see if they could knock down the copyright of listing photos. Now Zillow is putting pressure on MLS copyright at the Library of Congress. The National Association of REALTORS® and law firm Larson Skinner are fighting back.

Today, WAV Group is representing a small number of large companies that are on the path to purchase nearly 250,000 seats of software as a service. We announced earlier this week that David Gumper joined our firm to help with vendor selection and systems integration. This is a big part of our consulting service and we are insiders on a lot of these transactions. Technology firms on an acquisition trail should talk to us. We have deep ties to the capital markets. Brokers should talk to us – we can escort you though the vendor selection process. That is an everyday thing for us.

Here is the press release.

Leading Real Estate Technology Solution Provider Adds Listing Marketing Products to kvCORE Platform

Salt Lake City, UT. | Feb. 1, 2018​ – Inside Real Estate announced today the acquisition of Circlepix, a leading real estate Listing Marketing software provider. Listing Marketing products,
PixMarketing and PixSocial, will become integrated with kvCORE Platform. With over 1,100 broker customers and 100,000 agents, Circlepix provides the most comprehensive and automated listing marketing tools available to brokers and agents today.

Their cloud-based products, PixMarketing and PixSocial, provide a broad range of features including listing websites, automatic virtual tours, video, social media integrations, listing lead-generation and more. These products will be a powerful addition to Inside Real Estate’s offerings as well as adding to the company’s market reach and scale. The Circlepix products will be available in Inside Real Estates’ Marketplace and tightly integrated with it’s kvCORE platform. Customers will not only be able to automate their entire marketing and sales lifecycle through kvCORE, but now can use Circlepix to market individual listings with their own comprehensive marketing tool-set.

‘Circlepix brings the most comprehensive listing marketing suite in the industry’, said Ned Stringham, CEO of Inside Real Estate. ‘PixMarketing and PixSocial are solutions that are valuable for virtually all of our customers, and they fit perfectly into our Marketplace of add-on solutions to the kvCORE platform. We are thrilled to welcome Circlepix to our Inside Real Estate family.’

Circlepix customers will benefit with an opportunity to upgrade to add kvCORE Platform to their subscription, providing a whole new suite of tools to streamline and grow their business. Inside Real Estate’s backing and resources will empower Circlepix products with stronger integrations and new innovative features.

‘Inside Real Estate is a perfect fit,’ said Rob Davis the founder and CEO of Circlepix. ‘The kvCORE platform is an amazing product that is making a huge impact for our customers. Being
able to integrate our listing marketing offering into that platform will be a great benefit to our customers. We are excited to be part of the Inside Real Estate team.’

The acquisition was completed February 1, 2018. Circlepix was advised on the transaction by Headwaters MB.

ABOUT INSIDE REAL ESTATE
Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform’s components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations—all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information about Inside Real Estate, please visit http://insiderealestate.com/. For more information about the Circlepix product line, please visit http://circlepix.com.

Media Contact:
Joan Dailey
jdailey@insiderealestate.com
925-519-4643

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